Following the ZAP Flight’s seated tasting and discussion of Zinfandel blends last Friday, Joel Peterson and his son Morgan Twain-Peterson sat at our table for a buffet lunch and shared their thoughts, a bottle of Morgan’s 2008 Bedrock Vineyard wine, and answered the questions of the people lucky enough to have been sitting at the table. Joel and Morgan kindly stayed long after the buffet lunch room had emptied, speaking for about an hour.
Joel Peterson is the founder and winemaker of Ravenswood, one of the Zinfandel’s most famous producers. Morgan is Joel’s 29 year old son, and is both the winemaker for Bedrock Wine Company and a vineyard manager of Bedrock Vineyards.
Ravenswood Logo
Two of the wines we tasted at the Flights panel were presented by Morgan:
- 2007 Bedrock Heirloom Wine Sonoma Valley, 50% Zinfandel, 25 Carignane, 25% many other things, 15.5 alc, $35, a field blend from his family’s Bedrock Vineyards originally planted 120 years ago. - ”spicy, smoky, woody raspberry nose, raspberry, cherry, rose, floral spice. This wine would pop right and left at a multi course meal.”
- 2007 Ravenswood Zinfandel Bedrock Vineyard Sonoma Valley, 15.5 alc, (Ravenswood website says 14.8% alc) $50 - ”beautiful red. smoke oak dark raspberry nose. cherry and raspberry fruit hang on tannin background. acid. long finish. beautiful wine.”
The following interview includes notes and quotes from the afternoon following the Flights panel, and has been augmented by Joel’s kind comments left in response to my ZAP recap, it does not necessarily respect chronology. While much of it appears in my ZAP recap, it was buried in the middle of a long entry; I am pleased to present it again, in an expanded form, as a stand alone piece.
Joel Peterson
J.C.: “Joel, I write on wine, have a blog, would it be alright if I pull out my notebook and pen?”
J.P.: “If I had known that I was talking to a member of the Fourth Estate (or are blogers a new estate?) I would have been more careful! Just kidding. It is always great to talk to people who are engaged, interested and enthusiastic about the same kinds of things that I am. God knows, there are few things I like doing better than talking about wine, unless the option is tasting it.”
J.C.: “We just tasted wines that ranged from 100% Zin to 31% Zin. When does a wine stop being a Zin, when does it lose its ‘Zinniness’?”
J.P.: I could taste Eric’s (Eric Baugher, Ridge Vineyards, 2007 California Zinfandel Paso Robles, 100% Zinfandel) and the first thing I taste is Paso Robles. Tasting the JC Imposter (Jeff Cohn, JC Cellars 2007 The Imposter Red Blend California, 31% Zinfandel, 33% Petite Sirah, 31% Syrah, 5% Mouvedre, 1% Viognier) I taste the Zin fruit and pepper spice, and I know I am drinking something from California, not Europe. This is a California wine and you know it because of the Zinfandel . It is an interesting subject, and the wines that are being made from these mixed black blends have the potential to be some of the best, most singular wines California can produce. It is good to get the conversation about them started again. We lost the thread with the advent of Prohibition and in the process lost what might have been the wine that was our equivalent of Bordeaux, Chateauneuf du Pape, or Chianti. Blended wine made from grapes chosen by the people of that region to represent the best most representative wine that region could produce. Zinfandel is California’s own. There is nothing that even comes close. These talks of blending [Zinfandel] instead of Cabernet or Chardonnay, Zinfandel, Heritage, whatever it will be called, will be how we establish ourselves against European wines.”
On a roll, there was no need to further prompt Joel or Morgan with questions.
J.P.: “Three Zin sins: too much oak, too much alc, too much sugar. Wood and sugar? They take away any subtlety. Typically, wine should be named for the forest [the barrels came from] not the varietal.” Morgan offered, “Missouri or Ozark.”
Morgan Twain-Peterson
Morgan spoke to prices, the economy, markets. Morgan also talked at length about the actual cost of making a bottle of wine.
M.T-P.: “There’s a necessary realignment, QPR, that’s quality price ratio, there’s a lot of $80 Cabernet that needs to go away.”
Morgan and Joel talked about unnecessary replanting in wine country.
M. T-P.: “Vineyard owners haven’t learned from history as they tear out existing grapes to plant the next big thing, Chardonnay, Merlot, now Pinot without thinking about what fruit would grow best in their vineyards.”
J.P.: “I lost my best Petite Sirah Vineyard to Pinot in the Russian River Valley and they can’t sell their Pinot. What a waste.”
J.C.: “It was amazing just getting to listen to the two of you. The grape didn’t fall far from the vine. You are both excited, passionate, and knowledgeable. You want to share what you know. It is nice when an industry superstar is so generous.”
J.P.: “This is really the first time that Morgan and I have had a chance to share the same venue. It was a lot of fun.”
J.C.: “If people were stock, I would invest every cent I had in Morgan. Morgan is going to be around a long time, making great wines, growing great grapes, and will be an industry leader.”
J.P.: “Yes, I am his father, and am a little biased, but I would take that stock pick also.”
J.C.: 19TH Annual Zinfandel Festival
J.P.: “Thank you for reviewing the Flights panel in such depth.”
J.C.: “It is heart lifting to find that one of your heroes is such a good guy. Thank you Joel. Thank you Morgan.”




February 4, 2010 at 2:19 PM
We have linked to your article with Joel Peterson and Morgan Twain-Peterson.
February 4, 2010 at 2:29 PM
Thank you very much. Cheers.
Grazie molto. Acclamazioni!
February 7, 2010 at 11:14 AM
I’m really jealous of the time that you got to spend talking to these guys. It would be such a great experience to get to talk with Joel Peterson in a setting like that. I really appreciated what he had to say about blends that are a real expression of the regions that produce them, as well as his thoughts on unnecessary replanting. Great questions, and thanks for passing on your notes from the conversation.
February 7, 2010 at 11:01 PM
Ben, I have to be honest, I just got lucky and had enough presence of mind to ask to take notes. I have twice flashed on topics that Joel spoke on and I didn’t recount because he spoke faster than I took notes (or maybe I was taking notes on Morgan’s 08 Bedrock Field Zin). One thing I should have included was Joel’s preference for cork over screwcap, which is directly contrary to Grahm’s preference. Two of my heroes disagreeing, it is like when mom and dad fight, it makes me sad and scared they’re going to get a divorce. Seriously, now I will have to contact both and follow up about Cork’s ability to let wine slowly breathe and age and improve vs. a screwcap’s ability to keep a wine breathing thus protecting it from aging or changing. Thanks for the kind words crediting me for what was honestly my incredibly good fortune.
March 4, 2011 at 3:17 PM
[...] Old Vine Zinfandel is another bona fide bargain from Bedrock Wine Co. and is sure to win winemaker Morgan Twain-Peterson even more devoted [...]