I come from an organic tasting room, I understand organics. Biodynamic is good, but for me, ventures into practices of questionable value. Animals and a variety of plants on vineyard property is great for me, it provides a richer experience for me as a visitor. I don’t know if baby goats headbutting each other makes a better wine, but it is entertaining. Where biodynamics loses me is the whole cow horn thing. Cow horns are crammed full of cow manure, then planted on a full moon on an equinox, dug up six lunar months later on another equinox, added to a container of liquid made up of virgin’s tears, allowed to steep like a witch’s brew over another period of lunar cycles, and spread by a Catholic priest’s aspergillum throughout the vineyard in a rite reminiscent of the ritual sprinkling of Holy water. Poo-in-the-horn tea is just one of several preparations that are created to fortify the vineyard, strengthen the ecosystem, and produce wines more naturally.

I would love to see a vineyard test block where half the rows are grown organically, and the other half are grown biodynamically. I would like someone to show me empirical evidence of the superiority of biodynamics over mere organics; until then, I will look upon biodynamics with some skepticism, as some sort of ritualistic magic ju-ju voodoo.

I posed the question of measurable efficacy supporting biodynamic growing practices to Ann Thrupp, Director of Sustainability at Fetzer, and she responded, “I am aware of only a few scientific studies that have been done to compare biodynamic and organic vineyards (see literature by Professor john Reganold, for example). It is difficult to prove scientifically that there are improvements in quality, based on such studies…However, in blind tastings, many biodynamic wines score high.”

Cesar Toxqui makes great wine for Cesar Toxqui Cellars and is working to improve the biodynamic wines of Jeriko, which I am confident he will be able to do. Cesar knows of my skepticism, but will be trying to educate me regarding biodynamics in the near(ish) future, touring me from vineyard to winemaking at Jeriko.

Nance Billman, during my recent visit to Saracina, while acknowledging the over the top ritualism in some of the preparations involved in biodynamic farming, described a near miraculous almost immediate increase in vine vitality when those preparations are administered.

I have tasted many biodynamic wines, and they are almost universally good. I don’t think they are good because they are biodynamic per se; instead I think that the attention to detail, the commitment that goes with biodynamic farming leads a winery to make good wine. I have no proof that a biodynamic wine is any better than an organic wine, but I am confident that biodynamics don’t make a wine worse.

Paul Dolan, Bonterra, Mendocino Farms, Jeriko, Saracina, there are plenty of folks making great wine with biodynamic grapes. Everyone of them is earnest in their belief, their dedication; you can feel the passion for biodynamic farming. I would like to know what they know, because all I hear are anecdotal tales of magic, and it may just be me, but I can’t take the leap and need more science based evidence before I am buying that biodynamic farming is anything but effectless ritual.

I’m not ready yet to drink the poo-in-the-horn tea biodynamic kool-aid.

__________

I was approached a few months ago to answer some questions about sustainability for my winery that could appear on a website, and the piece was published yesterday.

I forwarded the questions to my boss who kicked them back to me to answer. I forwarded my answers to him for review, and while observing some of the answers were “over the top,” he suggested only one edit to correct a mistake.

I did not know it at the time, but my boss, an organic farmer for over 40 years, abhors the word “sustainable.” Guinness runs a CCOF certified organic farm and vineyard. CCOF organic means something. Demeter Biodynamic means something. Sustainable isn’t measured, it isn’t certified, and lots of wineries use the term to cloak themselves in a green-ness that they haven’t earned, cheapening the efforts of real organic and biodynamic growers.

In my naiveté, not yet knowing that perhaps I too am supposed to hate the word, I completed the sustainability survey.

Naive, well, not entirely. I researched the folks who were asking for the survey answers, and found the monthly Lempert Report Newsletter where the piece would be published was sponsored by Monsanto imagine.

A Google search of “Monsanto imagine” led me to several pages suggesting that Monsanto imagine is a greenwashing public relations effort on the part of Monsanto, an effort to blur the line obscure the chasm between themselves and responsible Earth friendly organic family farmers.

The answers Guinness found “over the top” were not included in the piece linked above. The following passages were edited out of the piece appearing on the site paid for sponsored by Monsanto imagine:

“At McFadden Vineyard, it is unthinkable that people would choose wines and foods made with synthetic chemical fertilizers, poisonous pesticides and herbicides, from bio-engineered Frankenfood seed over delicious, healthy, natural, organic, sustainable wines and foods.”

“Right is right, doing things right, the right way, doesn’t need to be measured. The thought of dumping poison on our food or using genetically engineered crop seed is unthinkable. At the end of the day, are you proud of yourself? Does your wine and food make people happier? We notice something that can be improved, and we get around to making those improvements; that the greener, more sustainable, or organic choice sometimes is the less expensive choice, or sells better, is just a bonus.”

“Let’s have a cooking contest. We’ll make a fruit ice cream. I’ll use organically grown fruit from Mendocino County, and organic dairy products from Clover in Sonoma County. My competition has to use FrankenFruit, fruit from biogenetically engineered seed, grown with poisons, and cheap milk products loaded with Bovine growth Hormones. We’ll ask consumers which ice cream tastes better. I will win. Things that taste good always win out over things that don’t taste good. Growing organic, growing sustainably, is better for the environment, society, and the economy than the alternatives. Tastier too.”

Where sustainability pushes buttons for Guinness, Monsanto does it for me. I liked the piece I wrote, and the idea of Monsanto publishing a piece critical of their practices tickled me. While the piece didn’t get posted intact, you got to read the juicy parts here.

Genuine Green Revolution!

__________

I live in Ukiah and work in Hopland. Hopland is truly a small town. Businesses engage in cooperative efforts to help each other. The more we help each other, the more we end up helping ourselves.

I take pictures for Margaret at Weibel, and Margaret tries to save decorative plants at McFadden from being killed by my black thumb.

I want to see the Hopland Inn succeed. A successful Inn is a place late afternoon visitors to Hopland can stay after a more complete wine tasting, to possibly begin anew at another tasting room the following morning. I have knocked out a new marketing piece for Amie that better presents what the Inn offers, and am working on another smaller piece that can be created less expensively than my first.

Gary of Campovida, a local resort, escorts his guests to the Hopland Inn for afternoon cocktails at the Inn bar.

Margaret and I, Amie and Gary, none of us are rivals, competitors, but instead cooperative partners with a shared stake in the success of Hopland.

The people who live and work in Hopland, their love for the town, makes Hopland a place worth visiting. locals love playing bhost, and visitors are charmed by the small town friendliness set in the middle of amazing natural beauty.

__________

I sought a spot on the Board of Destination Hopland, and on the Hopland Passport working group. I welcome taking the social media marketing reins, and increasing our visibility. On top of my winery job, with uncompensated extra hours spent working at home, I am going to be spending more uncompensated hours doing what I do well for the benefit of others.

I am not a business owner, my extra work will not increase my ownership equity value. I am a wage, not a salary plus benefits, employee. I am taking on the extra work for two reasons; one is to benefit my employer, by helping to increase Hopland tourism, I benefit the person who signs my checks, and the other is because I saw an area where my skill set, my abilities, passion, and experience could improve what is being done for Hopland in a way no one else had done. I really look forward to the next year’s work.

The reward for my volunteer efforts has been increased requests for volunteer work. More business owners would like me to give up my time freely so as to work toward increasing their revenue. I can’t say that I blame them for asking, but today I found myself drawing a very clear line: I have more than enough on my plate. I will meet every commitment I’ve made with professionalism and pride, to the best of my ability; but I am not taking on any more unpaid gigs.

__________

Next Friday, August 5, 2011, at 7:00pm, the winners of 35th Annual Mendocino County Wine Competition will be announced at a farm to table dinner hosted at Jeriko Estate north of Hopland. The event is open to the public, come and taste Mendocino County’s best wines at the Grand tasting, paired with a locally harvested dinner. Tickets are just $75, or $65 for wine industry members, and the event will sell out, so hit the link above and buy your tickets now.

I’ll be there, representing McFadden Vineyard, hoping for some Gold. While we are cooperative, not competitive, I would gladly lug some bling from Jeriko to McFadden after the event. Just sayin’.


		


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