John On Wine – Book Reports
I love wine. I love books. I don’t always love wine books. Wine books can be so dry as to be boring, or rely so strongly on the reader having a rich knowledge of wine that it can alienate most folks.
Let me share a few wine books that I do love, each for a different reason: The first hasn’t even been released yet. Wine Business Case Studies – Thirteen Cases from the Real World of Wine Business Management, published by the Wine Appreciation Guild is due out in November this year, and will be available at the Sonoma State University book store.
I was bemoaning the public’s love for corks, when screw caps are a superior closure for wine bottles and Elliott Mackey, one of the top wine book publishers in the country, sent me an advance copy of a case study that looked at corks vs. screw caps from a business perspective: The Great Cork Debate 2012: Cork Stages a Comeback, written by Tom Atkin and Duane DoveI knew, from talking to several distributors and retailers, that if all other things are equal then a wine bottle under cork sells faster than a bottle under screw cap. This isn’t the article to address wine closures, but the case study Elliott sent over from the upcoming book was thoughtful, well researched and compelling.
While I was grateful for the advance peek at the great cork debate case study, I was surprised and thrilled to find that Elliott had also sent a case study titled Dark Horse Ranch Vineyard – A Mendocino County, California, Biodynamic Winemaker Explores Future Directions, written by Liz Thach, PhD, MW, Sonoma State University Wine Business Institute.
I am a big fan of Paul Dolan and his Dark Horse Ranch Vineyard. I have contemplated writing a tasting room review of Truett-Hurst in Sonoma County’s Dry Creek Valley, even though I focus on inland Mendocino wineries and vineyards, because Paul Dolan is an owner and has spread his biodynamic farming ethos to Truett Hurst.
This is a text book, a collection of case studies and is meant to explore a variety of subjects that students in a university level wine business program would benefit in exploring. Definitely not for everyone, I loved the advance look and will be picking up a copy upon release.
The second book is a wine book with broader appeal for folks who love Mendocino County wine. Mendocino Roots & Ridges Wine Notes From America’s Greenest Wine Region, written by Heidi Cusick Dickerson with photography by Tom Liden, is a phenomenal wine book, lushly gorgeous in both writing and photographic art.
Heidi Cusick Dickerson wrote a weekly wine column here in The Ukiah Daily Journal before I did and reading her columns, I was always impressed with her ability to paint a picture with words, a picture so well defined that I would want to visit the subject of her piece so I could experience the beauty she shared each week. I have no problem admitting that Heidi is a better writer than I am, and her work set the bar for quality I try to attain.
Tom Liden, similarly, is spectacularly skilled in his ability. As a professional photographer in wine country, many of the images he has captured tell a story that words alone could not do justice to.
Together, Heidi and Tom, in Mendocino Roots & Ridges, combine words and photographic art to give readers a rich sense of what makes scores of Mendocino County’s wineries so special. My copy is autographed by both Heidi and Tom, and if you were looking for a perfect wine book to present as a gift to a friend, there are a number of autographed copies available at the McFadden Farm stand & Tasting Room in Hopland. The price is an incredibly reasonable $29.95.
The final book I wanted to share with you is for wine geeks like me: Been Doon So Long, A Randall Grahm Vinthology. Randall Graham is the genius, iconoclast, mad man owner and winemaker of Bonny Doon – one of my absolute favorite wineries.
In support of his brand, Randall wrote satirical pieces for his winery newsletter. Been Doon So Long is a collection of some of the best satirical pieces written by Randall over the years.
Included are brilliantly executed parodies of notable literary works including Don Quixote, Catcher in the Rye, and A Clockwork Orange. Each parody allows Randall to comment on the wine industry, and often pokes fun and sometimes derision at a host of subjects within the industry.
In the book’s center, at its core, is the book’s masterwork, a parody of Dante’s Divine Comedy. In Da Vino Commedia: The Vinferno, there are nearly 60 pages with beautiful illustrations by Alex Gross, Randall tells the tale of being taken “doon” through the nine circles of wine hell. After pointing out the sins of the industry in fullness, Randall writes of being made to face his own sins and a desire to save himself from mortal zin, um sin.
Filled with zingy references to pompous personages and elite estates, this book is a little insider-ish; but even a wine non-geek will appreciate the skill behind the turns of phrase, even if not fully appreciating the target of Randall’s barb. That’s it, three great books. This weekend, attend Hopland Passport; next weekend, pick up a book.