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John On Wine ­ – Alphabet soup (VMC, MWI, AVWA, ATORV, DH, YHGVA)

Originally published on November 7, 2013 in the Ukiah Daily Journal by John Cesano


Last week was remarkable for inland Mendocino County’s wine scene. In a perfect example of “when it rains, it pours,” after I had complained that the wineries of inland Mendocino county receive scant attention when compared to the folks over in the Anderson Valley, all of a sudden we started getting noticed.

First, of course, was the San Francisco Chronicle’s tasting room reviewer for the Sunday travel section giving a three star review to the lovely Campovida and then a three and a half star review to the small but mighty McFadden Farm Stand & Tasting Room, both located in Hopland.

The impact, the number of first time visitors who came because of the write up, was astonishing.

Next, Visit Mendocino County (VMC) brought professional photographers for all of last week, and in addition to capturing photographs in Anderson Valley and on the coast, the Vintage Marketplace building, which houses four winery tasting rooms, in Hopland was one of the locations chosen. Any promotional efforts by VMC on behalf of the winery tasting rooms, restaurants, and places to stay here along the 101 corridor from Hopland up to Willits, will be greatly appreciated.

Huge thanks go out to Jen Filice from VMC, who shepherded photographers and models all over the county, and to Margaret Pedroni from Ray’s Station, who was instrumental in helping the Vintage Marketplace location be chosen as the new hot spot for tourism promotion.

Speaking of Margaret Pedroni, Margaret also handles marketing for Coro Mendocino and has been busy working with Dave Richards, the manager of Crush restaurant in Ukiah, to see the 2010 vintage Coro Mendocino wines be the featured wines for the next Crush Chef’s Wine Dinner, on Wednesday, Dec. 11.

All 10 producers will be featured, Brutocao, Claudia Springs, Fetzer, Golden, Mendocino Vineyards, McFadden, McNab Ridge, Parducci, Philo Ridge, and Ray’s Station, but with eight of the 10 wines being made at inland wineries, hopefully this dinner will bring a little more attention to the area.

You may have noticed a sign or two, or read an ad, or heard about events while listening to local radio; we are smack dab in the middle of the Mendocino Mushroom, Wine & Beer Fest. It started last weekend, and runs through this weekend.

Many wineries throughout the county take advantage of the opportunity this festival, organized and promoted by VMC, provides. For two weekends, mushroom appetizers are available to taste with wines at dozens of winery tasting rooms. I, as an example, spent four hours preparing enough mushroom risotto to feed an army, and maybe a navy and some marines too, for my tasting room.

Restaurants team with wineries to feature mushroom and wine pairing meals, like Tuesday’s delicious dinner two nights ago at Uncorked in downtown Ukiah that featured the wines of winemaker Deanna Starr of Milano and Uncorked’s magical mushroom menu.

The big event is the mushroom train, where guests travel on the Skunk Train from both Willits and Fort Bragg to Camp Mendocino in a benefit for the Mendocino County Museum to taste culinary delights paired with the best local wine and beer.

A group of celebrity judges, members of the travel, food, or wine media, take part in the mushroom train event, taste the creations, and announce their favorites.

Last Friday, the members of the press and folks from throughout Mendocino County, kicked off their weekend at a reception put on by VMC and hosted by the four winery tasting rooms of Vintage Marketplace in Hopland; Ray’s Station, Graziano Family of Wines, McFadden Farm Stand & Tasting Room, and Naughty Boy Vineyards.

Again, it was a treat to play host to visiting press, and also to our counterparts from around the county. Anderson Valley Winegrowers Association (AVWA) Executive Director Janis MacDonald was among the visitors and, always gracious, was very complimentary about one of our wines, sharing a story about how well it went over with a group recently. Poorly kept secret: I don’t only taste and drink wines from inland Mendo, and although I may not write them up, I love scores of wines made in the Anderson Valley.

Thanks to VMC’s Scott Schneider, Alison de Grassi, and Jen Filice for all you did to make the reception happen, and for making sure it was such a delightful success.

Lastly, but absolutely not leastly, the Mendocino Winegrowers, Inc. (MWI) brought all of Mendocino County’s grape growers, winemakers, tasting room managers, everyone in our industry, together for a wonderful night of fellowship and celebration at a Harvest Party BBQ Dinner at Seebass Family Vineyards on Old River Road about a mile and a half north of the Buddhist Temple in Talmage. All hands were on deck for this one.

Thanks to Zak Robinson and Aubrey Rawlins of MWI, and all the folks from A Taste of Redwood Valley (ATORV), Destination Hopland (DH), Yorkville Highlands Growers & Vintners Association (YHGVA), and Anderson Valley Winegrowers Association for bringing so many of your folks to this special night. Hosts Scott and Michelle Willoughby could not have wished for a more perfect evening for Seebass, for inland Mendocino County, and for the county’s wine community as a whole.

Glenn McGourty, University of California Cooperative Extension farm advisor to Mendocino and Lake County, was presented with a richly deserved award for his many years of service to the entire county’s grape growing success; MWI announced the receipt of a grant from the USDA’s Risk Management Agency; the Mendocino Winegrowers Foundation, the non-profit organization raising resources for the Winegrowers’ Scholarship Fund, presented past recipients and fundraised for future recipients. All in all, a great night for Mendocino County’s wine industry, in the midst of a period of great promotional promise for the wineries of the inland county.

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