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JOHN ON WINE – Spotlight Winery: Milano Family Winery

By John Cesano

 

A few months ago when launching this column, I said I would try to limit my use of the words love and adore, because with the way I feel about the area’s wines and people I could easily overuse both.

Well, I have been sparing enough that I hope you’ll forgive me now. I absolutely adore Deanna Starr.

Deanna and her husband Ted own Milano Family Winery at the south end of Highway 101 in the big old hop kiln. Deanna is also the winemaker at Milano.

I worked with Deanna when we were on the board of Destination Hopland together. Deanna is intelligent, funny, patient, thoughtful, and a joy to work with. Deanna is also a gracious hostess; last year, I attended a group meal Deanna hosted at Milano for tasting room folks from a number of local wineries in the middle of Hopland Passport after the first full day of pouring.

Milano Family Winery can’t be missed. Although it sits back off Highway 101, it’s the only big wooden hop kiln building with the word “WINERY” in giant letters posted on the side facing the road.

After parking, you can climb the stairs to the tasting room, or take in the menagerie on the south side of the winery.

I always visit the animals first. On my last visit, I saw chickens, turtles, ducks, pygmy goats, geese, sheep, and a llama. There are probably more, but I especially like seeing the giant turtles. Seeing them doesn’t make the wine taste better objectively but, since it always puts me in a good mood, the turtles may make the wines taste better subjectively for me.

The first thing you notice after climbing the stairs to the second floor and entering the tasting room is how well it is stocked with fun wine themed merchandise. After tasting wines at McFadden, I often send our guests who ask about particular wine accessories onward to Milano because of the incredible range of products offered.

There were 22 wines on the list when I visited. There is a modest tasting fee which Dawn, my tasting room host, waived for me. I tasted six wines. Here’s my notes:

2009 Chardonnay $16 ­ Caramel notes from oak, butter from malolactic fermentation, nice light apple fruit.

2009 Sangiovese, Palisades Vineyard $24 ­ Enjoyably drinkable. Cassis, plum, cedar. Approachable, not the spiced tannin edge of some Sangiovese. Nicely balanced with just enough acidity to provide structure for the fruit.

2006 Carignane, Hidden Hawk Vineyard $22 ­ Nice, rich, forward fruit notes of cherry, raspberry, and strawberry.

2006 Neese Merlot $24 ­ Sherry like vanilla and sweet fig, sweet tart cherry, tannin, tapering finish.

2006 Echo, Bells Echo Vineyard $37 – I (forgive me) love (there, I said it) this wine. Didn’t want to spit. Blackberry, cherry. Great mouth feel. Long lingering finish.

2006 Orange Muscat $29 ­ This was Dawn’s favorite. Honeyed apricot meets lovely citrus, wonderfully balanced. 15.2 percent alcohol.

Deanna holds her wines longer than many local winemakers, so you will find older vintages available at Milano Family Winery than at most – if not all – other local winery tasting rooms. The extra time gives her wines a chance to fully age, both in barrel and in the bottle. You have undoubtedly heard of people laying wines down, cellaring them, aging them; Deanna and Milano Family Winery do that for you so the wines you purchase are how Deanna would like you to taste them.

In addition to the varietal reserve, premium, and dessert wines available for tasting, Milano Family Winery produces some wine bottles that are blends with fun names such as Sunshine, Mistero, Big Ass Red, and Disaster Relief Red.

Wines are sold by the bottle, but Milano Family Winery also sells wines by the glass, which is perfect if you want to head back outside and enjoy a picnic lunch (BYOP: bring your own picnic) with wine at a wooden picnic table under a grape arbor next to the animals. Milano has a terrific spot for picnics.

The Milano Family Winery tasting room is open daily from 10 a.m. ­ 5 p.m.

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A Taste Of Redwood Valley will be hosting a winemaker dinner Friday, June 14, followed by their 21st annual special weekend of wine tasting on Saturday and Sunday, June 15 and 16. Participating wineries include Barra of Mendocino/Girasole Vineyards, Cole Bailey Vineyards, Frey Vineyards, Germain-Robin, Giuseppe Wines, Graziano Family of Wines, Oster Wine Cellars, Silversmith Vineyards, and Testa Vineyards. For more information, or to purchase tickets, visit ATasteOfRedwoodValley.com
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John Cesano is twice the man he was in high school. Literally, John weighs exactly twice what he once did many years ago.

One of the biggest differences between winemaking in Europe and the United States is that wine made in Europe is made following a protocol established by and for the geographically identifiable area the wine is made in, while wine made in the United States is made with near complete freedom.

A Mendocino County wine might be Chardonnay or Malbec. Napa Valley is likely to contain Cabernet Sauvignon, but could instead contain Sangiovese. Russian River Valley wine bottles could be Pinot Noir or Semillion. In the United States, we have to label our wines with the grape varietal, because there is no rule, rhyme, or reason about what each area can put into the bottle.

When you buy a bottle of Bordeaux at the wine shop, you know which grapes the wine can be made from based on long established historical protocol, and you can have a solid expectation of style, based on every other Bordeaux wine you have ever purchased. Same for Burgundy, Tuscany, and Chianti.

Identified DOCG in Italy Denominazione di Origine Controllata e Garantita (controlled designation of origin guaranteed), AOC in France, – appellation d’origine contrôlée (controlled designation of origin), or other assurance of area protocol control, when you pick up a European wine, your expectations are based on where the wine came from.

In the United States, there is no similar geographically identifiable area making wine following a protocol – almost.

Unique in the entire United States is the Coro Mendocino program, established by a collaborative group of winemakers known as the Consortium Mendocino.

Every time you hold a Coro Mendocino wine, from any vintage, from any winery, you are holding something with connections to every other Coro Mendocino wine ever made.

Every Coro Mendocino wine is made from 100 percent Mendocino County grapes, by a Mendocino County winery, in the county, and contains Zinfandel first and foremost, between 40 percent and 70 percent, with no single blending grape varietal exceeding the percentage of Zinfandel used. Blending grapes come from a list of varietals historically grown in Mendocino County alongside Zinfandel, and are typically either Italian varietals – Sangiovese, Dolcetto, Charbono, Barbera, and Primitivo, or Rhone varietals – Syrah, Petite Sirah, Carignane, and Grenache.

Each winery is also allowed up to 10 percent free play, where a single unlisted varietal may be added to the blend. In the last 10 years, I can think of two wines that took advantage of the “free play” to add some Cabernet Sauvignon.

Chemistry limits (sugar, acid and pH), use of oak barrels, and both barrel and bottle aging are also addressed by the protocol to assure a somewhat uniform expectation of style within the Coro Mendocino program.

Each Coro Mendocino wine undergoes rigorous quality tasting trials. Initially, the wines are tasted up to four times by the participating winemakers who make and share notes of constructive criticism in an effort to see each wine reflect the high quality standards embodied by Consortium expectations.

A Selection Panel of five members of Consortium Mendocino – at least three being participating winemakers – conducts a pass/fail qualifying selection tasting. Pass, and you get to label your wine Coro Mendocino and sell it proudly beside every other Coro Mendocino made at $37. Fail and you’ve got nothing. You don’t have Coro and, without the minimum 75 percent needed, you don’t have Zinfandel. John Cesano’s “Random Red” wouldn’t likely sell for $37 or have the cachet a wine labeled Coro Mendocino has.

On Saturday, June 22, Consortium Mendocino will release the 2010 vintage Coro Mendocino wines at a 10th Anniversary Release Party at the Little River Inn. The 2010 vintage was produced by 10 wineries: Brutocao, Claudia Springs, Fetzer, Golden, McFadden, McNab Ridge, Mendocino, Parducci, Philo Ridge, and Ray’s Station.

2010_release_party

A five course meal prepared by chef Marc Dym begins with a passed appetizer course, paired with a white or sparkling wines from each Coro winery, the remaining courses are seated; the three middle courses each feature three or four of the Coro Mendocino wines, grouped by weight, lighter, medium, and heavier, and paired with gourmet dishes. The final course is dessert and paired with your favorite of the 10 tasted Coro Mendocino wines.

Tickets are for couples, include the five course meal and the first tastes of each of the 2010 vintage wines, and a full set of all ten Coro Mendocino wines. The cost is $500 for a couple ticket and, with the 10 bottles of wine plus a five course dinner with wine for two, is a bargain. I attended last year, and wrote quite favorably about the experience.

This year, in celebration of the 10th anniversary of Coro Mendocino, there will also be an exclusive V.I.P. tasting of Coro 1.5L magnums, on the night before the release party. Limited to the first 30 release party guests that reserve a spot at $75 per person, Coro wines from the last 10 years, and by producers current and past, will be opened and enjoyed from 4:30 ­ 6:30 p.m. on Friday, June 21.

To secure your seats at the release party dinner, and possibly the magnum tasting too, call the Little River Inn at (707) 937-5942.
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John Cesano works for McFadden, one of the ten 2010 vintage Coro producers. John, in his role as a local wine writer, has written about the Coro Mendocino program frequently, not because he works for a producer but because he he feels the program can be a critically important introduction to what, at their best, Mendocino County’s wines are about. 

When you have to eat your words, use a Dry Creek Valley Zinfandel to wash them down.

Recently, I wrote that while the Passport to Dry Creek Valley is the big daddy of wine events, Hopland Passport is the better value.

I’m a little jaded, I work for what I think is the best tasting room in Hopland; the wines we pour and the food we serve with them are unmatched in quality, so I allowed my pride for what we do half an hour north of Healdsburg with our wine and food at our event to color my writing.

I write about wine while running a tasting room; and in the past I used to sit on the board of, and then did marketing for, Destination Hopland – the folks who put on Hopland Passport. Perhaps, I was a touch biased in my piece for the local paper.

I received a media invite to Passport to Dry Creek Valley from Anne Alderette and Melissa McAvoy, two superstars of media outreach hired by the Winegrowers of Dry Creek Valley (WDCV) to make magic happen.

Passport to Dry Creek Valley

Passport to Dry Creek Valley


I have shared my opinion, long held, that Hopland Passport is the better event value for some time now, and in email exchanges I included a past piece where I wrote as much along with several other wine event recap pieces when corresponding with Anne and Melissa before Passport to Dry Creek Valley.

On the last Saturday in April, I drove to Seghesio Family Vineyards in Healdsburg proper, and was allowed to check in a little early. I am glad that media check in was at Seghesio because the food and wine served up set the tone for much of what would follow.

Seghesio Gamberi e Fregola

Seghesio Gamberi e Fregola


Gambero e Fregola (the most deliciously fried shrimp ever, covered in a romesco, served on a bed of lemon zest cous cous), Penne Bolognese, and homemade Seghesio Italian Sausage were paired up with reds of wonderful body and flavor. With a terrific band laying down great electric jazz jams, I enjoyed one perfect Italian varietal wine after another, with my favorite two being the 2010 Sangiovese and the 2010 San Lorenzo Estate wines.

Next great stop: Amphora Winery, where my high school classmate Karen Mishler Torgrimson works. Amphora is one of over a half dozen wineries that operate in a winery complex just off of Dry Creek Road. Previously, I had focused on Amphora’s Zinfandel, after all, when in Rome and all of that. This time, I tasted Chardonnay to pair with both fresh shucked oysters and a tuna croquette. The oysters were delicious, and the tuna croquette tasted exactly like a good tuna melt tastes – which is a compliment because I love tuna melts on toast. The Chardonnay pushed the limits of tropicality (yeah, I make up words when they don’t but should exist), also a good thing. I also tasted a 2007 Amphora Cabernet Franc, Pedroni Vineyard that showed great fruit and body.

Amphora

Amphora

In the same complex of wineries as Amphora is Dashe. Mike Dashe buys grapes from my boss for his wines (and gets huge acclaim), so I always look in when I’m in the area. Dashe shares a tasting room with Collier Falls and it was actually Collier Falls that was on the passport for this tasting room, although all of the family wineries were pouring.

Collier Falls at Family Wineries

Collier Falls at Family Wineries


One of our wine club members, Jenny Candeleria, was greeting folks at Collier Falls and she pointed me to some wines to taste and made sure I got a plate of food. Lots of red and white country western check and hay bales, and the Steve Pile Band laying down bluesy country music. I enjoyed Estate Cabernet Sauvignon and Zinfandel and a country cover I heard cowboy Bob Weir also cover countless times in concert. The food was simple hearty fare with a terrific sandwich of pulled bbq smoked meat and slaw and the chocolatiest chocolate brownie anywhere.

Truett Hurst. I do not know what caused me to stop in, but I am so glad I did. Preston has been my longtime favorite place to spend an afternoon in the dry creek Valley, with their great wines, arbor shaded picnic tables, and bocce courts. Before my visit to Truett Hurst was done, I had a new favorite Dry Creek Valley stop, or a tie between two favorites, one old, one new.

Me at Truett Hurst

Me at Truett Hurst


I was greeted at the door by a lovely schoolteacher from Ukiah, where I live, who works some weekends at the winery. Upon check in, she told me that after getting some wine, I needed to head out back for some food and then, if I could make the time for a short walk, I had to go sit in a chair beside the river. Best advice all weekend!

Herb gardens at Truett Hurst

Herb gardens at Truett Hurst

The tasting room building is comfortable, well laid out, features two tasting bars, upright refrigerators filled with yummy picnic provisions, and spectacular photographic art that let me know immediately: I was in a winery with biodynamic wines. The animal photos told of wines made from grapes grown in a biodiverse and organic manner, with a touch of ritualistic magic on the side.

The River at Truett Hurst

The River at Truett Hurst


The tasting room staff at Truett Hurst Winery confirmed that they had recently received their Demeter Biodynamic Certification, a many year process, and then listing the owner partners they surprised me: Paul Dolan, iconic Mendocino County grower, winemaker, and a past guest at our Wine Club Dinner, was one of the owners. I like Paul Dolan a ton, and was now, perhaps, predisposed to like Truett Hurst.

Okay, a quick review of biodynamic growing practices: start with organic growing; no synthetic pesticides, insecticides or fertilizers – No Monsanto RoundUp! Next, grow beneficial cover crops to fix nitrogen, attract beneficial insects, and possibly provide some food (fava beans do go great with a nice Chianti). Now bring in some happy animals; chickens to eat less than beneficial insects, sheep to mow the covercrops down, and of course the animals leave behind a natural and unmanipulated fertilizer for the grapevines. Okay, now comes the magic: take a cow horn, fill it with cow poo, and bury it by the light of the moon on one solstice. Near six months later, unbury the cow poo filled cow horn on the next solstice and place it in a barrel full of collected rainwater, or virgin tears, to steep, making a cow poo horn tea. Do not drink the tea, but instead use the liquid preparation to spray the vines. Seriously, you have to do this if you want Demeter Certification. I don’t know if the ritual magic has any real benefit, but I know that time spent in the vineyard with the grapevines is never bad, so while maybe not any better than simply growing organically with maybe some biodiversity in the mix, it isn’t a bad thing. Heck, maybe the magic does great things, I don’t know, but I do know the practice has passionate adherents, like Paul Dolan. Cesar Toxqui, another winemaker from my area is another true believer and he, like Paul, makes great juice.

Anyway, back to the juice. I tasted the 2011 Red Rooster Old Vine Zinfandel, a solid offering made even more solid when I stepped into the large back yard and found three delicious treats to pair it with served up by Peter Brown, the chef at the Jimtown Store: Pork Rillettes (think phenomenally flavorful pork pate), deliciously light slaw with lots of nice acid and herb, and possibly the weekend’s best bite, a mascarpone and pistachio stuffed date. The pourers were generous with pours, and I took a decent 4 oz of the 2011 White sheep Pinot Noir with me as I walked through flower and herb gardens, planted to attract beneficial insects but also offering up the most intensely pungent natural perfume, and on a short distance to where I found groupings of red Adirondack chairs arranged under tree shade on the bank of a calming babbling river – it looked more like a creek, but why quibble?

The peacefulness, sitting comfortably in a chair, glass of delicious Pinot Noir at hand, the lovely earthy dried cherry aromas and flavors, everything at Truett Hurst made me happy.

Who has the biggest balls in wine country? The folks at Malm Cellars, that’s who. Enormous cajones, I tell you. Words I thought I would never write: “and I poured out the Chateau d’Yquem,” but the folks at Malm had me writing it before I was done visiting them.

Malm Cellars

Malm Cellars


I had friends in the Dry Creek Valley, tasting wines, but had no idea where they were; my phone and mobile internet coverage were non-existent for most of the day throughout the valley. At one point, I headed back to Hwy 101, for a wi-fi connect, and in checking out #dcvpassport tweets, I got into an exchange with Lori Malm, no relation, about Malm Cellars, and decided to visit them.

Hardest to find winery of Passport to Dry Creek Valley may go to Malm Cellars. Like many of my favorite adult juice makers, Malm makes their wines in an industrial park. Down a dead end (W. North) street,  behind a row of buildings, I found them at last.

The food was flavorful, from butter drenched scampi shrimp to simple but perfectly executed bbq, and the wines were delicious from a 2012 Sauvignon Blanc through a 2009 Cabernet Sauvignon, but if I had any criticism it would be that the food flavors were a bit intense, overpowering the wines a bit. I just took them separately, along with lots of water in between.

A major highlight of the entire Passport to Dry Creek Valley weekend event came when I tasted, side by side, a 2005 Chateau d’Yquem (rated 97 points by Wine enthusiast, 97 points by Wine Spectator, and 92 points by Robert Parker’s wine advocate) at $429 for a 375 ml half bottle up against a 2010 Malm Cellars Late Harvest Sauvignon Blanc at $97 for a 375 ml half bottle.

At $429 for a half bottle, I do not taste a lot of Chateau d’Yquem, a late harvest, botrytis blessed Semillon and Sauvignon Blanc blend, usually 80%/20%. This was a terrific wine, as you would expect, but I liked the 2010 Malm Cellars Late Harvest Sauvignon Blanc more. It wasn’t even close.

I will forever be impressed with Malm’s courage to compare themselves with the best, and prove they are better.

I will also be picking up a bottle to pair with foie gras, ordered in from outside the state, because a wine this good demands a pairing this great. Malm Cellars is located at 119 W. North Street near Moore Lane in Healdsburg.

I finished day one on Westside Road, near West Dry Creek Road, at DaVero Farms & Winery, but I would recommend starting there instead of finishing there. It was hot Saturday afternoon, and most of DaVero’s offerings were arrayed outdoors among the organic and Biodynamic fields, where shade was short.

Salmon at DaVero

Salmon at DaVero


A welcome bite of skewered salmon, with a very little farm olive oil, lemon, and salt, reminded me why I consider salmon a perfect food. Paired with Malvasia Bianca, a varietal I first fell in love with years ago when Bonny Doon’s Randall Grahm was introducing many of America’s wine lovers to it, I was pretty happy. The DaVero Sagrantino, a rose berry Italian red varietal, went great with bites of grilled lamb and rustic pizza slices.

One of the things that impressed me about Passport to Dry Creek Valley was that each of the participating wineries had a 5 gallon thermos cooler for water, each with a matching “hydration station” sign. I took advantage of the offered water at every stop, consuming far more water than the amount of wine I tasted. Kudos to the folks at WDCV for the thoughtful and caring touch. Hey, Destination Hopland, I’m looking at you, follow suit, okay?

Meyer Lemonade at DaVero

Meyer Lemonade at DaVero


DaVero went one step further. In addition to the hydration station water, DaVero provided Meyer lemonade. Thank you, thank you, thank you. In the heat of the afternoon, this was a most appreciated touch. You are the bomb!

Day two, I was joined by my good friend Serena Alexi. Serena has joined me for other tastings, and has helped me by making sure I get the good picture, or taste the yummy wine, or pick up my notebook when I leave. That, and she knows more folks in Sonoma County’s wine industry than I do these days.

Serena Alexi at Passport to Dry Creek Valley

Serena Alexi at Passport to Dry Creek Valley


Our first great stop was Ridge Vineyards. Everything, as expected, tasted great, but my favorite was the 2011 Zinfandel, made from Benito Dusi’s grapes in Paso Robles. Paired with the Sonoma duck mole and corn spoon bread prepared by feast catering, this was a great start to our day.

Under the shade at Ridge

Under the shade at Ridge


Kachina Vineyards is off Dry Creek Road about as far as any winery has ever been off any road. It is way the hell back off the road, a decent drive. The location is worth the travel. Remote, quiet, and bucolic, Kachina welcomed guests with a quiet and relaxed greeting…and homemade corn nuts. Kachina is off the grid, relying on solar energy to power their endeavors. The sun was out and Serena and I found a couple of comfortable wooden chairs at a table in the shade and set up base camp, leaving only to try a new wine and quickly return to the comfort of our camp.

A paper bowl of yum at Kachina

A paper bowl of yum at Kachina


I found myself favoring a Sangiovese Rose at Kachina, and a terrific simple rustic grilled meat, onion, potato and tomato dish.

Back to the road, we made our way next to Unti Vineyards. I think Unti Vineyards was the favorite stop on day two for both Serena and me. 

Everything Unti did at Passport, and they did a lot, worked effortlessly. Okay, that isn’t fair, there was obviously a lot of work that went into everything, but it was presented so well as to seem effortless.

Oysters at Unti, fresh from Tomales Bay

Oysters at Unti, fresh from Tomales Bay


The wines, from a 2012 Rose, through Grenache, Segromigno, Montepulciano, and Zinfandel were all excellent. The food, from the best guacamole ever (www.poormansbutter.com) and the tastiest oysters from the famed Tomales Bay Oyster girls (you’ve got to try the sassy pink horseradish sauce) outdoors, to the indoor food: truffled duck liver terrina with grilled bread and truffled salt, meatballs “dabe glace” with roasted red pepper salad, and eggplant caponata bruschetta, was varied and uniformly outstanding. The music, when we were visiting, was provided by the local high school’s jazz combo, and they were great.

Proof for the existence of a loving God: Truffled Duck Liver at Unti

Proof for the existence of a loving God: Truffled Duck Liver at Unti

The reds at Unti Vineyards were excellent, but Sunday was a scorcher, hotter than Saturday, which made me really appreciate the 2012 Rose, a Grenache/Mourvedre blend, so juicy crushed berry over ice yummy, and the 2012 Cuvee Blanc, a blend of Vermiento, Grenache Blanc, and Picpoul, that paired perfectly with the oysters.

Because, I was so impressed with Truett Hurst the day before, I returned to share my find with Serena. We have often visited Preston before, and she could see easily why I loved this spot as much. Serena also liked the wines, the herb and flower gardens, the food from Jimtown store, and the comfy chairs by the river.

The final stop for this year’s Passport to Dry Creek Valley was at Michel-Schlumberger. I decided to visit, finally, because the winery fields two teams that I golf against each year in a wine country invitational tournament at the nearby Windsor Golf Course each year, and because they put up fellow wine blogger Hardy Wallace as he transitioned from a Really Goode Job to a great one.

The courtyard at Michel-Schlumberger

The courtyard at Michel-Schlumberger

What a lovely spot, again a bit of a drive off a main road, off West Dry Creek and up Wine Country Road, Michel-Schlumberger offered up a gorgeous courtyard, shaded places to sit and enjoy their wines and food offerings, and a very skilled Spanish flamenco styled guitarist.

I had a delightful Pinot Blanc paired with a cucumber and grape gazpacho, served in the cool cellar, that made me glad we were finishing our weekend at Michel-Schlumberger, a perfect last taste on a hot day.

I wrote, perhaps foolishly that, at $45, Hopland Passport was a better value than the $120 Passport to Dry Creek Valley. I visited the same number of wineries that participate at Hopland Passport, 17, and wrote up the 9 I loved when visiting Dry Creek Valley. I expect the experiences would be the same at either event, visit 8-9 each day, and absolutely love a little over half.

That said, next year, I could visit a completely different 17 wineries at Dry Creek Valley, and a completely different 17 the year after. With a greater number of tickets sold, and at the higher price, participating wineries can spend more and offer more, knowing they will see substantial reimbursement checks. Every Dry Creek Valley winery treats folks like McFadden does in Hopland -or better, with the crazy large reimbursement money to do it. The signage, the hydration station water coolers, comfort stations, spectacular food, live music, the appreciation of marketing, the emphasis on quality media outreach; we in Hopland could learn a lot more from our friends to the south.

Passport to Dry Creek Valley rocked my socks off, and is the undisputed heavyweight wine weekend event champion of the world. The preceding words were washed down with a glass of 2010 Seghesio Cortina Zinfandel from a bottle I bought shortly after checking in.

John on Wine – Barra of Mendocino and Girasole

By John Cesano
The cypress tree surrounded Barra event center on North State Street, just north of Calpella in Redwood Valley is home to a wine tasting bar that plays host to special private events. On recent visits I have seen the large interior space set up beautifully for a wedding reception and a baby shower.
BARRA

Photograpy by Diane Davis, Diane Davis Photography

Invited to taste through the wines of both Barra and Girasole, I found Barra of Mendocino wines are bigger and feature a mix of specific oak barrels, often Louis Latour barrels to bring specific notes to the wines, while Girosole are largely stainless steel tank driven wines with just a small percentage of French and American oak for flavor.

My tasting hosts were winemaker Jason Welch and marketing specialist Gracia Brown.

A little history: Charlie Barra is a Mendocino County wine industry icon. In 1945, while still a teen in high school, Charlie farmed his first leased ranch and in 1955 bought his 175 acre Redwood Valley vineyard.

In 1997, after years of farming organic wine grapes to sell to other wineries, Charlie dedicated a portion of his grapes to his own wines and Petite Sirah was his first commercial bottling under his own name.

Martha, Charlie’s wife, runs things with a focus and a no-nonsense directness I respect.

Winemaker Jason Welch is filled with infectious enthusiasm for his craft and a palpable fondness for each of the wines he is creating for Charlie and Martha. With turns at Heller and Julien Estates in Carmel Valley, Sonoma County’s Wattle Creek Winery, and Regusci Winery in Napa, Jason picked up knowledge and skills that are in clear evidence in the wines he is making today.

Martha Barra brilliantly brought Gracia on-board, harnessing her work ethic for Barra and Girasole after the demise of the Mendocino Winegrape & Wine Commission (MWWC) last year.

The first wine we tasted was the 2011 Girasole Pinot Blanc. Nicely perfumed with light vanilla, apple and citrus. Stainless bright fruit and acidity matched by a touch of light creaminess from 10 percent neutral oak, this wine balances a slightly flinty character with nice aromatics. $13. The Pinot Blanc took a Gold medal at the 2013 San Francisco Chronicle wine Competition.

“Aromatics” is a word Jason loves and his winemaking style focuses on bringing a complex mix of aroma notes characteristic to each varietal he works with, while allowing both a sense of place and the vintage to speak with each release.

As a treat, we tasted the pretty much sold out 2011 Barra Pinot Noir Rosé. This wine is saignée or bleed style where the lightly colored wine is removed from the skin at an early stage of making a red wine, and made with super cold fermentation and Rhone styled yeasts. It was delicate, with rose petal, strawberry, cherry notes, and it was delicious. The 2012 release will be slightly lower alcohol and higher acid, which should offer even more opportunity for the fruit to be showcased. $18.

The 2010 Barra Chardonnay is rich and would be a treat to taste again 8-9 years from now. Barrel select; 10 barrels were kicked loose from this wine program, with 30 percent French oak, the wine is unsurprisingly oaky, with vanilla, cream, and butter notes as it also went through 100 percent malolactic fermentation. The grapes themselves give up apple and pear fruit notes. $18.

The 2010 Girasole Pinot Noir ($16) was soft, with nice acid providing good balance for strawberry, cherry, herb, spice, and mineral notes, while the 2010 Barra Pinot Noir ($20) was darker, richer, riper with bigger mouthfeel and notes of earthy cherry and cola with a little more tannin.

2010 Barra Sangiovese is plummy fruit and chocolate and licorice on the nose, and cherry, anise, and raspberry in the mouth. A pretty color, this wine reminded me of a Grateful Dead show: plenty of acid. $18

The front end of the 2009 Barra Cabernet Sauvignon is great with nice big blackberry, cassis, herb, and lovely tannin. $20.

We went outside and tasted tank and barrel samples of future releases. My sense is that the future is even more exciting than the already delicious present for Barra and Girasole.

I’ll be visiting the event center over the course of the year as Barra plays host to many can’t miss events throughout the year, from crab feeds to farm to table celebrations of the county’s bounty.

For more information about Barra and Girasole, visit http://www.barraofmendocino.com or call (707) 485-0322.

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John Cesano has a son, Charlie, who turned 16 last month. If you have a dependable older car you would like to gift to a mostly good boy, contact John at JohnCesano@aol.com
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Hi, John here. The online version of my column allows me the space to add some thoughts that didn’t fit my edited piece for the newspaper.

I wanted to add some personal notes. With roughly 750 words allowed in the paper, I need to put my focus on the wines when writing about a winery, but it is the people, just as much as the wines, that define a winery for me. Here is a little more about the folks at Barra/Girasole:

I adore Gracia Brown. I met Gracia when she shouldered an enormous workload as part of the now defunct Mendocino Winegrape & Wine Commission. I had many opportunities to work with Gracia and couldn’t be more impressed with her work ethic and cheerful attitude. Although Gracia has never been employed by McFadden, I think she has poured our wines no fewer than three times for us. When my son turns of legal age, if he still wants a tattoo, I will point him toward Gracia’s husband, a gifted artist.

Winemaker, Jason Welch is both likeable and passionate. I am looking forward to tasting the wines he produces for Barra and Girasole in the coming years.

Charlie Barra is an icon. When I talk about my boss, Guinness McFadden, being a leader in the organic farming movement, I am always mindful that Charlie has ten years of organic growing on Guinness.

Charlie’s wife Martha just knocks me out. We have had the opportunity to work together going back to my time working with the Wine Appreciation Guild a dozen years ago. Martha knows her mind, isn’t shy sharing her thoughts, has plenty of drive and a positive assumptive attitude; she gets things done. I like Martha, and respect the heck out of her.

Katrina Kessen is my counterpart at Barra, managing their tasting room. We never seem to see each other as we work many of the same days and hours, but she likes the music of Grateful Dead so she obviously is a woman of refinement and exquisite taste.

Note: In between being published in the paper and posted here online, I got to meet Katrina. We had a very nice time pouring next to each other at an event focused on wineries with organically grown grapes over this past Earth Day weekend. I look forward to seeing the Barra/Girasole team often in the future.

 

JOHN ON WINE – Spotlight Winery: RIVINO

By John Cesano

Updated:   04/11/2013 12:05:21 PM PDT

“Welcome to RIVINO,” owner Suzanne Jahnke-McConnell greeted me on my recent visit. Together with her winemaker husband Jason McConnell, Suzanne runs the winery at the vineyard Suzanne’s dad has been growing grapes at for the last 20 years.

RIVINO is a made up word, a portmanteau, a combination or joining of two words, River and Vino. Vino is, of course, Italian for wine, and the grapes for these wines are grown in vineyards alongside the Russian River.

RIVINO winery on Cox Schrader Road in Ukiah, east adjacent to Highway 101, is an Estate winery, meaning that the wines are made from grapes grown, crushed, and fermented on site. Estate wines often exhibit vineyard specific characteristics. All of RIVINO’s wines come from their own Schrader Ranch vineyard.

With redwood trees lining the entrance drive, oak trees growing in the vineyard, and the Russian River bordering the vineyard, Schrader Ranch is as picturesque a winery location as visitors could wish for.

All of the vines are both trellised and drip line irrigated. In addition to providing water to the grape vines, the drip line irrigation allows for application of fertilizers and nutrients.

The nominal $5 wine tasting fee is refunded with any wine purchase. Wines are available both by the bottle and by the glass, wine by the glass being a nice option at RIVINO because many people choose to sit at an outdoor table in the summer or beside the fire during the winter and enjoy the surrounding beauty of the estate vineyard.

RIVINO has an incredibly popular summer Friday Happy Hour from 4-7 p.m. featuring a different local musician each week. Last summer’s entertainment included Sheridan Malone & John Morris, Will Siegel & Friends, Monty & Jay, T.J. Elton of the Felt-tips, Scott Shaver and Ray Harrison, and McKenna Faith, among other performers.

RIVINO’s wine club members enjoy complimentary wine tastings and wine discounts from 15-25 percent.

The wines of RIVINO are enjoyable because they are largely unmanipulated. Tasting them is tasting the grape, the specific vineyard, and the vintage.

RIVINO’s 2010 Chardonnay is unoaked, held in stainless steel for clear fruit expression, and does not go through malolactic fermentation.

Malolactic fermentation (ML) is a secondary fermentation that converts the green apple flavors and malic acid of Chardonnay fruit to the butter flavors of lactic acid. Some look upon ML as unnecessary laboratory manipulation, while others see it as one more choice a winemaker has when crafting a Chardonnay.

White peach, pear and apple notes highlight this food friendly 2010 Chardonnay.

The 2010 Viognier is sweet mouthed and was awarded a north coast best of class designation at the California State Fair. Tropical, floral, citrus meets orange blossom with notes of apricot and pineapple.

My favorite wine of the day’s visit was a 2010 Sangiovese, a light garnet colored wine with a gorgeous spice nose that follows right through the mouth, with great blackberry fruit balanced by acid and wrapped in oak.

Sedulous can be defined as “a product of diligent and assiduous workmanship” and RIVINO has a Bordeaux blend of Merlot and Cabernet Franc with a tiny bit of Rhone Viognier that they’ve named Sedulous.

The 2008 Sedulous is a wine with vintage correctness, and might be paired with barbecued meats where the smoke aroma and flavor from the wine can find a match in food.

2008 was a year when fires from summer lightning strikes left much of the county under smoke and ash for weeks.

I was actually a little charmed that this smoky wine was poured unapologetically. I will not be upset when my days of tasting 2008 Mendocino County wines has passed and, while the vintage has fans precisely for the barbecue smoke note I do not love, I am nonetheless pleased to find Jason’s light touch with the grapes in his winemaking evidenced. Jason let the 2008 vintage smoke be tasted in his dark noted 2008 Sedulous.

The 2007 Sedulous with brighter nose and flavors of rhubarb and strawberry with a nice lingering finish is more to my taste.

Another 2008 vintage wine, with a lighter touch of smoke and bright acid is the 2008 Cabernet Franc, with pepper, herb, and red fruit notes.

I like RIVINO. Suzanne and Jason are forward thinking, energetic, and friendly. They have created the perfect environment to enjoy their deliciously enjoyable wines, and provide ample event opportunities to do so.

John Cesano doesn’t know when it will happen, but will be happy when he tastes his last 2008 vintage Mendocino County wine.

John on Wine- Friends don’t let friends Vacu-Vin

By John Cesano

Updated:   04/04/2013 10:58:27 AM PDT

(NOTE: This piece was edited down for the paper from a longer piece that ran here in the blog years ago. -John)

One of my wine industry jobs was with the Wine Appreciation Guild, one of the industry’s largest publishers of wine books and a one-stop distributor of both wine books and accessories. My job was to sell wine books and wine accessories to winery tasting rooms, wine shops, and other specialty merchants in 42 California counties.

There was one item I refused to sell.

Vacu-Vin. There is no wine preservation system more ubiquitous. Gwyneth Paltrow told Oprah that it is a “must-have” in her kitchen. Every frau and pretentious wine poser in the country has one. Sales of the devices number in the tens of millions.

For the one or two of you who are unfamiliar with Vacu-Vin, here’s what the manufacturers say:

“The Wine Saver is a vacuum pump, which extracts the air from the opened bottle and re-seals it with a re-usable rubber stopper. Place the re-usable stopper in the bottle and extract the air from the bottle using the Wine Saver pump. A “click” sound tells you when you have reached the optimum vacuum level. The vacuum slows down the oxidation process which makes it possible to enjoy your wine again at a later date. The question “how often do I have to pump?” is a thing of the past. The unique and patented vacuum indicator will emit a “click” sound when the correct vacuum is reached.”

The Wine Appreciation Guild carried them, and everyone I worked with wanted them to sell in their stores.

I had a problem. To my mind, the Vacu-Vin doesn’t work:

“The “Vacu-Vin” device as submitted was evaluated to determine efficacy in reduction of oxidative spoilage in opened wines. Using the protocol described above, the “Vacu-Vin” device was found to have no measurable effect in reduction of oxidative spoilage.” -Gordon Burns, ETS Laboratories, 1204 Church Street, St. Helena, CA 94574

and:

“Vacu-vin” doesn’t work, It never has. Sensorily – to me anyway – the Vacu-vin was a shuck. You could track the deterioration in each sample. Indeed, just recorking the wine worked equally as well ­ or as badly.

The (Wall Street) Journal asked Professor David Roe of the Portland State University chemistry department to test the gizmo. At best he achieved a vacuum of somewhat less than 70 percent. In just 90 minutes, he reported, the vacuum pressure diminished by 15 percent.

I asked Professor Roe to repeat his test with a newly purchased (newer, ‘improved’, model) Vacu-Vin. The results? “The pump is more efficient, but no more effective,” he reports. “The vacuum is the same, around 70 to 75 percent. And the leak rate is the same: After two hours you lose 25 percent of the vacuum. Overnight ­ 12 hours ­ the vacuum is totally gone.” -Matt Kramer, “A Giant Sucking Sound And That’s All”

and:

“Unnecessary equipment: There’s no clear need for Vacu-Vin Vacuum Wine Saver and other wine-preservation systems, our tests suggest.

A lot of people turn to wine-preservation systems that seek to retard or stop oxidation, the chemical process that degrades wine. If you’re among those who swear by such systems, we have surprising news, based on our tests of four widely known brands: No system beat simply recorking the bottle and sticking it in the fridge.” – Wine Spectator.

and:

Getting the air out: The Vacu-Vin Vacuum Wine Saver, $10, uses rubber stoppers (two are provided) with a pump that sucks out air.

We tested three varietals with the systems on three different occasions for three different periods of time. For comparison, we also stoppered one bottle with its own cork. After all the bottles spent time in our wine cellar, expert wine consultants compared their contents in blind taste tests with freshly opened bottles. If our trained experts, with nearly 60 years in the business, couldn’t discern among wine storage systems, most consumers probably can’t, either. So just go ahead and cork it (you can turn the cork over if it’s easier to get in). But try not to wait more than a week or so to drink the wine, and sooner is better.” – Consumer Reports, December 2006

 

 

 

I would tell the buyers for the winery tasting rooms, the wine shops, and the kitchen stores that the Vacu-Vin doesn’t work ­ but it didn’t stop most of them, because you, the home customer, wanted to buy and use these things.

When I see a wine bar using a Vacu-Vin, I won’t drink any but the first glass from a bottle.

Here’s the deal: when you open wine and let it breathe, you are letting tannins dissipate, alcohol flush burn off, and fruit come forward. You’ll find that the hot, harsh, and closed Cabernet at opening becomes a smooth delicious beverage with blackberry and currant notes with a little time. Oxygen is wine’s friend initially.

While I am prepping food for dinner, I usually open a bottle, or more than one bottle if cooking for friends, pour a little of each in a separate wine glass, so I can repeatedly swirl and sniff each. I am looking for the wine to open and become perfect. At that point, I recork the bottle so I can just open, pour, and seal all the way through the meal. I know the last glass will be as good as the first. If not perfect, every glass is pretty darn good.

If I opened the wine, let it breathe, and then ignored it, the fruit would follow the tannins, and perfect would become sad. Oxygen, so important to a wine at opening, becomes wine’s enemy afterward. Leaving a wine open ruins wine over time.

Pumping the air out of a bottle of wine with a Vacu-Vin strips the wine of some aroma and bouquet. Each time it is used it can harm the wine. To me, a couple of seconds is like hours of damage. Kramer described the loss of delicate notes in his piece for spectator.

The Vacu-Vin doesn’t even create a complete vacuum. As tested, fully 25-30 percent of the air, and oxygen, remains inside the bottle ­ before the Vacu-Vin fails and all of the air, and oxygen returns. To me, the worst think about the Vacu-Vin is that consumers are fooled into a false sense of preservation security and don’t seek another, effective, method to save the aroma, bouquet, and flavors of a bottle of wine in between glasses.

Matt Kramer and the Wall Street Journal engaged a University science department professor who measured the Vacu-Vin’s fail using drills and tubes and meters, all very high tech. Similar high tech methods were used by Gordon Burns of ETS Laboratories and the testers at Consumer Reports.

At work, in the tasting room, I use 100 percent pure Argon, an inert gas that is heavier than oxygen, from a large tank. Shooting a little into a bottle, then recorking it, allows the Argon to settle and provide a protective blanket between wine and oxygen. Smaller home versions are available, with Private Preserve, a nitrogen/argon mix, the most easily found. More expensive, but also more efficacious, WineSave is 100 percent pure food grade Argon in a can available at WineSave.com

____________

John Cesano does not get a kickback from private preserve or winesave, but wishes he did.
__________

John On Wine blog bonus -

I polished a popular piece posted previously here, and it was published in the printed paper, perhaps a partial week ago.  (Note: sorry for the alliteration, once started, that last sentence wrote itself).

I also visited Matheson Tri-Gas, a commercial supplier and asked about the cost of an Argon tank for the serious hedonist, the folks who care about preserving quality of wine glass to glass, and those foodies who want to prevent cooking oil from becoming rancid and vinegars from becoming musty.

A small tank (it isn’t really small, but it is smaller than a commercial tank) runs about $100. The regulator runs another $100. The hose, nozzle, and other fittings runs a third $100. Initial cost: $300. from that point on, tank can be filled or refilled with Argon for about $30 and a small (big really) tank would last practically forever used at home.

John on Wine – Spotlight winery: Testa Vineyards

By John Cesano
Updated:   03/28/2013 10:28:31 AM PDT

Comfy. Comfy is how I feel when I visit Testa Vineyards, just north of Calpella at 6400 N. State Street.

From the rustic metal farm antiques used as installed art decorations to the red checked cloths covering wood-round topped wine barrels, and from country music playing on the radio to old wooden picnic tables – all surrounded by head pruned old vine vineyards, a lake, mustard growing between the vines when I visited, and a three bedroom vineyard rental guest house with a winemaker’s dream: a cellar for barrels and cases. Testa Vineyards has a warm, unpretentious, welcoming vibe; Testa is defined by its comfortableness.

The Testa family has farmed grapes in Calpella for more than 100 years. Maria Testa Martinson is the fourth generation of Testas to farm, but the first generation to make wine from those grapes.

Photo credit: Di Davis, Diane Davis Photography

The wines Maria Testa Martinson, her husband Rusty, and their family make from the grapes that they grow on their ranch are simply delicious.

Maria is so completely likeable, so nice, so positive, so sweet, and her personality is paired with a tireless drive that has seen Testa quickly grow a loyal local following of fans.

Testa wines started with three labels; White, Black (red), and Rosé. Simple as that.

With success at wine competitions ­ almost everything Testa makes took a Gold medal at last year’s Mendocino County Wine Competition, and constant promotion ­ I’ve seen Maria pouring her Testa wines from Raley’s Supermarket to Saucy restaurant

in Ukiah, Testa has grown to add some varietally labeled wines, and Maria is hoping to release a 2011 Coro Mendocino wine in the summer of 2014 as well.

On a recent visit, Maria opened everything and we tasted through the entire current lineup. Here’s my notes:

NV Testa Vineyards White, $20 ­ The wine I tasted happened to be all 2010 vintage grapes, although labeled NV (non vintage), and the blend was Sauvignon Blanc, Viognier, Muscat Canelli, and Chenin Blanc. Testa’s White had nice floral notes being met by citrus aromas, following nicely to a mouthful of crisp stone fruit notes.

2011 Testa Vineyards Rosé, $18 ­ This tasted so nice, I forgot I was tasting critically and just thought, “yum.” Strawberry over ice.

2010 Testa Vineyards Charbono, $40 ­ Really nice, rich, full nose, soft tannin, nice acid, solid finish, velvety black and delicious dark fruit.

2010 Testa Vineyards Carignane, $25 ­ Beautiful bright cherry, dusty plum,+ herb and spice.

2010 Testa Vineyards 100 ANNI (100th anniversary) Old Vine Zinfandel, $40 ­ My favorite of the day, but I am partial to Zinfandel. Lighter styled, yet fully flavorful fruit, herb, and pepper spice notes.

2009 Testa Vineyards Black Due, $20 ­ Due means “two” in Italian, because this is the second Black release. Almost equal parts Cabernet Sauvignon, Carignane, and Petite Sirah. Rich, round, dry berry and cherry fruit with herb and cassis.

The Black Tre (Three) from 2010 is set to be bottled late May.

Wines getting close to being sold-out include the Black, Charbono, and Old Vine Zinfandel. While that is bad, sad news, the good news is that new yummy releases will follow shortly.

The Testa Vineyards tasting room is open Friday ­ Sunday, from 11 a.m. – 5 p.m. each day.

I was fortunate to have Maria’s 92-year-old (I suspect she could run circles around me) aunt Lee visit the tasting room while I was there tasting wines. Lee planted Testa’s Charbono grapes 50 years ago and was a joy to chat with as she shared her thoughts on subjects ranging from Risotto (Arborio rice is not to be used) to Zinfandel (lower alcohol is better), and from harvesting Zinfandel (just after the first couple of grapes go to raisin) to flavoring pasta water with Zinfandel (it can be tasty but isn’t pretty). Adorable, I found Maria’s aunt Lee to be a font of wisdom and experience.

I attended the first Testa Wine Club dinner and blend party and had a great time. A highlight was the barbecued oysters that Rusty and his buddies cooked up – my mouth still waters just thinking about them. I missed last year’s event, but I have marked my calendar and will travel from pouring wines at Winesong on the coast in Ft. Bragg on Sept. 7 to join Maria, Rusty, their family, friends, and fans later that day at this year’s Testa event. I may even have the enviable task of helping judge the blends put together by the event’s attendees.

John Cesano has written about wine at Johnonwine.com over the last four years. John cringes looking back at his unedited pieces, but has no intention of fixing them.

_____

Okay, so there’s the piece that ran in last Thursday’s Ukiah Daily Journal newspaper, and was posted on their website too.

A little bonus info, more blathery than I am allowed in print where I am limited by word counts and space considerations:

I absolutely adore Maria. Of course, I adore lots of people in the wine industry, but Maria is just an extra special spirit. This may sound weird, but the inside of my head is a weird place; Maria is the perfect embodiment of an Italian grandma, but hot.

Maria reminds me of my neighbor growing up, Mrs. Bordessa, and of the Italian moms who cooked up the cioppino, or the spaghetti, or the gnocchi for their sons – who were my dad’s friends  so it seemed we were on a permanent Italian meal invite.

There is a comfortableness being around an Italian family, with simple, filling, delicious food and lots of vino. The mom, or grandma, proudly serving up home dishes better than any restaurant.

Maria reminds me of all of the iconic women who worked so hard, not just without complaint but cheerfully, to make a better home, a better table, for their family and friends.

While those women in my memory are all old, Maria is not. She is young, vital, attractive, and just a joy to be around.

Every time I have met one of Maria and Rusty’s children, the young Martinsons are also cheerful and helpful.

Similarly, I have met Testa women from the generations before Maria’s, and the whole darn family are just like so many families I knew growing up – Faraudo, Ratto, Lisignoli, Andretti, a whole bunch of families with names ending in a vowel (like mine). Hard working, devoted to family, welcomingly hospitable.

I think that Maria strikes a resonate chord in me, by being a living embodiment of an archetype I grew up with, and one I associate with great meals, and that resonance is a major reason for my feeling of comfort at Maria and Rusty’s winery.
_____

Okay, one more random note that wouldn’t fit in a column: Di Davis, professional photographer extraordinaire, provided the photographic art for this piece. I send Di advance copies of my columns so she can send a photo to run with each weekly column. Di captured the spirit of Testa beautifully, with two of their most iconic wines and the family dog. Comfortable families have dogs. This just works.

I never would have taken this picture. I also couldn’t have imagined the picture Di captured of me that I now use practically everywhere across the social media universe.

I am incredibly fortunate to have the opportunity to collaborate with Di each week. I enjoy not knowing what artwork she will send me, but knowing it will always be perfect…and a lovely surprise.

_____

Thanks for reading. Pick up the Ukiah Daily Journal tomorrow, and every Thursday, to read my latest blather.

Cheers,

John

An Introduction to John on Wine

By John Cesano
Updated:   03/28/2013 10:28:30 AM PDT

Welcome to what will be a weekly column on wine that will run each Thursday here in the Ukiah Daily Journal.

I shared my disappointment with folks here at the Journal when the Wine Wednesday pages disappeared with the loss of the Mendocino Winegrape & Wine Commission last year.

Editor K.C. Meadows suggested I write a weekly wine column then, but I already had a few part time jobs to go with my full time job managing the McFadden Farm Stand & Tasting Room and didn’t want to commit to 700 words on wine each week. I had to decline.

More recently, UDJ Features Editor Kelly Hancock asked me again to consider writing a weekly wine column.

Hancock edited the piece I submitted last year in advance of the fall Hopland Passport event until it fit the space available, cutting half the words while leaving the piece intact. It was a solid piece of editing.

In addition to appreciating Hancock’s editing skills, I also liked that – in spite of having submitted 16 pictures of other winery tasting rooms – Hancock used a picture of me that she had taken from a previous Passport event and had on file. Anyone who knows me will tell you I am not immune to a kind ego stroke.

After weighing the pros and cons of writing a weekly column, I decided that, with Hancock as an editor I feel comfortable with, being allowed to write a number of columns in advance and “spiking” them, I would be free of the time pressure of a deadline.

My focus will be wine and the winery tasting rooms along the 101 corridor, from Hopland to Redwood Valley and Ukiah to Potter Valley. I’ll try to paint pictures with words and hopefully give readers reasons to visit these tasting rooms.

Some columns will look at a particular varietal like Chardonnay or Zinfandel, with descriptions of some of my favorite local examples. Other columns will feature a style or type of wine, like rosé or sparkling wines, and again I will describe some outstanding wines within the column.

I’ll write about my favorite wine books, my favorite wine accessories, and wine preservation systems.

I’m a cheerleader for the industry and for our area. You will not find me writing that a winery sucks, that their staff are rude, or that their wines are vile; I’ll stick to the places I like most, writing about the wineries that do a great job, about the things they do well, about the friendly and helpful people who are the face of the winery, and about the very yummiest wines from each winery I write about.

You’ll read pieces in advance of Taste of Redwood Valley, Taste of Downtown (Ukiah), and Hopland Passport as well as about the area’s best individual winery events from Saracina’s Pig and Pinot feast at their ranch to McFadden’s Wine Club Dinner for 225 with overnight camping on the bank of the Russian River. I’ll outline the 101 corridor participants in the county’s Crab & Wine Festival and Wine & Mushroom Fest.

I’m not Frasier Crane, I’m not a wine snob, but I picked and crushed my first wine grapes when I was 11. I worked in vineyards as a teen. I put together my first restaurant wine list in my twenties. I sold many thousands of cases of wine, and traveled the country talking about wine, in my thirties. In my forties, I visited winery tasting rooms in 42 counties selling wine books and wine accessories. Now, at 52, I manage retail sales for McFadden, and provide design and marketing services to some local tourism groups.

I’ll be writing about what I know and love. I’ll try to write without pretension, most often using first names – ­ wine is a first name industry. I’ll try to use columns to answer questions about wine. I hope you’ll read and perhaps be moved to experience some of what I share with you.

My greatest challenge will be to limit the use of words like love and adore. I love so many places and wines and adore so many people in our local wine industry that I fear sounding repetitive.

Sometimes when I have too much to say on a subject to fit the confines of this newspaper column, my extra words can overflow on the UDJ online version of my column.

John Cesano manages the McFadden Farm Stand and Tasting Room in Hopland and has a popular wine blog, also called John on Wine.

Today marks the end of my second full year running Guinness McFadden’s retail shop in Hopland.

In my first two years, numbers at the McFadden Farm Stand & Tasting Room continue to climb and climb; this month we are up 89.92% over last year’s March revenue, which was up over the March before, as an example.

It helps that our wines have gone from being very good to the best in the area. I am not responsible for the constantly improving wine quality, but it sure makes my job easier.

We’ve implemented new marketing initiatives at McFadden, and I still have a long list of areas that still need improvement.

Our wine club membership numbers are the highest they have ever been, and I am so grateful for the support of our members.

During these first two years working in the Mendocino wine industry:

I have written over 40 newsletters and 17 press releases for various groups.

I have taken on new design work to help increase local tourism.

I served as secretary on the board of directors for our local tourism group, Destination Hopland.

I provided marketing services to Destination Hopland and 101 Things to Do in Mendocino.

I continued to write (sporadically) for my own blog, JohnOnWine.

I wrote for Destination Hopland, 101 Things to Do in Mendocino, Mendocino Winegrape & Wine Commission, City of Santa Rosa blog (rare fit, as my pieces have a Mendo focus), and the Ukiah Daily Journal.

I have appeared on KSRO 1350AM’s The Drive with Steve Jaxon show as the Mendocino wine correspondent for McFadden, for Destination Hopland in advance of Hopland Passport, and for Coro Mendocino in advance of the groups only farm to table wine dinner.

I help the best Wine Club Party in the industry happen, mostly by staying out of the way…fun happens by itself if you let it.

I put together an inaugural Toys For Tots toy drive and wine tasting event last December that was a huge success. We collected a lot of toys for local children in need, thanks to a great community of friends who supported our efforts, and will certainly be doing this every year from now on.

Tomorrow, I am told, my weekly wine column begins in the Ukiah Daily Journal.

I received a note from a former employer, someone I feel fond affection for, Howard Smith, at my work anniversary. He wrote, “You’re a great evangelizer for the industry.” I appreciate the note, it couldn’t be kinder.

I am looking forward to year three. I am so grateful to have been welcomed into the local community. It has been a joy to work collaboratively with so many folks on so many projects. Sometimes, I have a look of concentrated focus on my face, instead of my goofy smile, as I have multiple projects all with impending deadlines, but please know that I love my career, I love being able to interact with all of the people I get to, so feel free to break through my focus and say hello.

There are a number of things I am great at, and am old enough to be good at a number of other things.

My iPad lets me take decent pictures and post hem to the Internet, so I consider myself a decent picture taker.

I love to cook, am better than average, no where near Top Cheftestant good but better than several clowns on Hell’s Kitchen.

It is a joy to know people who are great at the things I am good at and be able to benefit from their different skill set.

Yesterday, I had a wine club member share a new way she used the wild rice from our farm that we sell in our tasting room. Kirsten Turner was with a Bay Area dance company, and perhaps her artistic nature extends to the culinary arts, or maybe she is just a much better cook than I am, but I would never have thought to cook our wild rice in he same manner that I cook risotto like she did. Simple, but brilliant. I am excited, and grateful, for the terrific tip.

Also yesterday, I had a visit from terrific professional photographer, personal friend, and really friend to the entire local wine industry, Diane Davis. DI Davis offered her photographic art to accompany the writing that will appear in my weekly Ukiah Daily Journal wine column, an offer I gratefully accepted. I love that we have the opportunity to work collaboratively, each doing what we do best. We have talked before about such opportunities, but this will be our first big project and on ongoing one.

Di came to my tasting room to take a portrait for the weekly column, a kind and generous act, but one which I was not wholly comfortable with. I make for terrible photos. I am short, fat, bald, and have terrible teeth. Occasionally someone captures a good pic by accident, but many times I just cringe seeing pictures of myself.

I had actually sent almost three dozen head pics, randomly snipped from photos ranging from childhood to current, grainy to hi def, so my UDJ editor could rotate pics in and out because there isn’t really a picture I like enough to want folks to have to see each week.

A professional is a professional for a reason. Di got me out from behind my tasting room bar, cleared off a table, set me up with my laptop and a bottle and glass of wine, and before you knew it, she was telling a story with hr camera. The portrait pictures looked great, and it was clear that I was a wine writer at work. Simple, but something I would never have thought of in a million years.

NOTE: I’ve added a copy of Di’s work below. I’ll move it up here when I get to the magical laptop in the portrait.

I am grateful for the people who come into my life, knowing things I do not, with a willingness to share the gifts of their knowledge and skill.
______

Since I write a wine blog, and purport to report on the goings on in my area of Mendocino County, here’s some news: Weibel Family Winery & Vineyards tasting room will be shutting down the day after Easter. Weibel wine club members will still be served, but shipments will come from Lodi. The tasting room will be reopened on May 1, just in time to participate in Hopland Passport on May 4 and 5, as Ray’s Station.

Ray’s Station will be the Mendocino County presence of the growing Vintage Wine Estates empire, which includes Windsor Vineyards (where I worked over 8 years and have friends still), Sonoma Coast Vineyards, Girard, Kunde, and more. Weibel had good wines. I have tasted many great wines from VWE brands.

Margaret, Ashley, and the rest of the current tasting room crew will transition with Ray’s Station, and the future is bright with a promise of increased wine quality and a mighty marketing machine to support it.

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