20080421_011535_ukiahLogo

John on Wine ­ – Power of the Press

Originally published in the Ukiah Daily Journal on October 3, 2013 by John Cesano

 

“You know, I’ve been parking right there, in front of your shop, a couple of dozen times, to go across the street to eat, and I never even knew there were tasting rooms here,” Gabe said when I asked him what brought him in today, “but I read about you in the paper, and so here I am.”

I would love to tell you that something I wrote here in the Daily Journal brought Gabe in. In July, when I wrote about the McFadden Wine Club Dinner, I had folks come in and buy tickets. When I wrote about my neighbors at Naughty Boy, I had folks visit there. Not record revenue days, but a column can inspire a few folks to visit the subject of a piece I write.

Monday morning, I had three couples and several individuals come in to taste, because a very complimentary piece ran in the San Francisco Chronicle on Sunday. Carey Sweet reviews winery tasting rooms, has for more than five years, has over 100 under her belt and rarely – maybe half a dozen times at most – gives out three and a half stars. Most tasting rooms earn two to three stars, and are great. McFadden is the first tasting room to take three and a half stars in over a year.

Monday mornings are often slow, but not this Monday morning. Monday ended up being busier, before noon, than both of the last entire weekend days.

That is the power of a good, and well read, review. Thanks to Carey Sweet of the Chronicle.

Sweet wrote, “Before I leave, Cesano pulls out a Destination Hopland map and offers suggestions on other tasting rooms I might enjoy checking out, plus tips on what’s most interesting to sample at each. He marks his favorite restaurants nearby.”

While there was plenty of cool stuff written about me, and McFadden, I am incredibly pleased that it was noted that I recommended other winery tasting rooms to visit, and local places to eat.

I do not see other winery tasting rooms as competition. I see the opportunity to work cooperatively with all of my neighbors along Hwy 101, from Hopland up to Redwood Valley and beyond. The more time folks stay in the area, the more they experience, the better impression we can all make.

Sure, I could focus on McFadden only. There are some winery tasting rooms that do focus only on themselves. They aren’t much fun to visit.

I volunteered to work with Destination Hopland and then took over some marketing tasks, because I believe that the wineries in the area make great wines, but the word just wasn’t getting out widely enough.

Did you know that the wineries of Hwy 128 took 82 medals at the recent Mendocino County Wine Competition, while the inland Mendocino wineries along the 101 and upper Russian River corridor took 100 medals? Wine Spectator wouldn’t tell you, they largely ignore Hopland, Ukiah, and Redwood Valley and to read their magazine or online output, you would think that Mendocino County was comprised of just Anderson Valley and the coast.

Virginie Boone writes about wine for Wine Enthusiast magazine, and the Press Democrat. Boone visits all of Mendocino County, not just the Anderson Valley; she judges at our wine competitions, attends our events, visits our tasting rooms, tours our vineyards, and as a result has a broader, better educated palate than her counterparts at other publications.

Trying to get media to visit Hopland has been a challenge. Jen Felice of Visit Mendocino told me that all of the writers who look to visit Mendocino County want to visit only Anderson Valley and the coast.

With a three star review for Campovida and a three and a half star review for McFadden, Carey Sweet of the Chronicle is helping people find their way to Hopland. With wine recommendations for a number of the area’s wineries in Wine Enthusiast, Virginie Boone is bringing folks to come and visit, or buy our wines.

I wanted to bring attention to the wines and wineries, the too often unmentioned or ignored wineries of inland Mendocino. That is why, beyond working to help Destination Hopland promote our wines, I reach a little farther and write about vineyards and wineries up to Redwood and Potter Valleys and down to Comminsky Station Road, just off Hwy 101, near the border with Sonoma County. I am grateful to be able to invite readers here in The Ukiah Daily Journal to come and taste our wines on a near weekly basis.

I also wanted to take the time to thank the wine writers from larger publications who do visit and write, writers like Carey sweet and Virginie Boone. Thank you!

_____

 

Hopland Passport is coming up soon, on Oct. 19 & 20, 2013; I hope you can go. Next week, I’ll write about the participating wineries and what treats each will share with folks who buy a weekend passport.

This week, I’m giving away a free ticket to Hopland Passport.

Send me an email to JohnOnWine@gmail.com and tell me why I should give you a free ticket. I’ll pick a winner sometime tomorrow and post the winner’s name online at JohnOnWine.com at the end of the reposting of this column.

Good luck!

SF CHRON SNIP

Carey Sweet visited my tasting room, and then wrote up that visit for a San Francisco Chronicle tasting room review. In five years of writing tasting room reviews, Carey has handed out only a small handful, maybe six in all,  3 and a half star ratings, and McFadden seems to be the first to receive such an honor in over a year. Needless to say, I’m pretty thrilled for my tasting room, but I am equally pleased that Carey had so many nice things to say about how I do what I do. I’m not ordinary, and probably not for everyone, but for folks who are looking for a wine experience, without pretension, just a whole bunch of good wines with some humor mixed in, well, Carey pretty much captured what I do.

To read what Carey does, write great reviews, hit the link and enjoy her complete piece:

http://www.sfgate.com/travel/tastingroom/article/McFadden-Farm-Stand-amp-Tasting-Room-overflows-4850041.php

For those too lazy to follow the link, here is a taste of the most richly complimentary prose dedicated to your’s truly:

Nothing is ordinary when wine tasting at McFadden Farm Stand & Tasting Room in Hopland (Mendocino County). The space looks like a cute little clapboard house painted in lemon curd yellow, rust red and white trim, set in the Vintage Marketplace center on the town’s main street. But step inside, and if tasting room manager John Cesano is in the house – which he almost always is on weekdays – look out. You’re in for a party.

Cesano has an encyclopedic knowledge of wines, it’s immediately obvious, and such descriptions are how he teasingly separates his product from the mass-produced “often lifeless” competition. McFadden wines are limited production, usually just a few hundred cases each, and the grapes are estate grown, he says, pausing to raise his hands in the air, do a little dance, and sing, “Wooo! We’re making wine!”

Follow

Get every new post delivered to your Inbox.

Join 1,801 other followers