KSRO 1350AM’s The Drive with Steve Jaxon is the top listened to drive time radio show north of the San Francisco Bay and every Wednesday they give up the last hour of their three hour show, from 5:00 PM to 6:00 PM, to Wine Wednesday when different Sonoma County wine industry guests visit; wine is poured and tasted on air, and listeners get a chance to learn about new wines or be reminded about favorite producers.

Steve Jaxon Vicario

Steve Jaxon is a Sonoma County radio institution, and I first met him in 1987 when we both worked at Studio KAFE and KAFE FM96 in Santa Rosa. The KAFE was a restaurant, bar, radio station and nightclub; I was hired to work on the restaurant side of KAFE and Steve was the Program Director for the radio station. In April of 1988, Steve put me on the air, and increased my shifts until I was a regular and had a special weekend show, “Dead Air” dedicated to the Grateful Dead, that lead to an invite to work a national simulcast of a Dead New Year’s Eve show.

Steve played Percy Sledge’s “When A Man Loves A Woman” as the first song on KAFE when we opened. Over the years Steve moved stations, while I became a manager, putting together the restaurant’s wine list. I saw the restaurant close, and was invited to be there for the last radio program. Kindly, the last evening’s air jocks let me take the KAFE out as I was the only person there from the beginning and I played the station off with the same song that Steve had played to start it all.

I contacted Steve through his producer Mike DeWald, asking if I could join them for a Wine Wednesday, representing McFadden, and was given a date I could join them late in March.

Mike DeWald and Steve Jaxon taking over The Late Show with Davis Letterman

I was contacted the morning of the show, asked if I would mind being bumped to the 4:00PM hour. A little disappointed that the after work drive time listeners would not hear about McFadden, I didn’t want to be seen as difficult, and grateful for any time given our Mendocino County wine, I said that there would be no problem with the time change.

Wine Wednesdays on The Drive with Steve Jaxon are sponsored by Santa Rosa’s Bottle Barn, boasting the largest selection of Sonoma County wines anywhere, and until recently the Sonoma County Vintners also sponsored Steve’s show.

There had never been an all Mendocino County – vineyard to winery to tasting room – visitor on Steve’s show and I wanted to make a good impression.

McFadden sells most of the 750 tons of grapes grown on McFadden Farm in Mendocino County’s Potter Valley, only needing to keep a small portion for our smaller production wines. I got to Santa Rosa early so I could spend over an hour finding wines sold at Bottle Barn made from our grapes. I found and mentioned on air wines made by Chateau Montelena, Dashe, and Sterling among others.

Knowing I would also mention Hopland Passport, I also found and mentioned wines sold at Bottle Barn made by some of the 16 wineries that participate in Hopland Passport.

I showed up at KSRO early too, and after greeting Steve with a hug, got a couple of wines into a fridge to cool down a little.

Around 4:00PM, Steve introduced me and I shared the story of McFadden with his listeners. I talked about my boss, Guinness McFadden, decorated war hero and leader in Mendocino County’s organic farming community. I talked about McFadden Farm, organic from day one over 40 years ago, bio diverse, expanding from 40 to 500 acres, CCOF certified organic family farmers of wine grapes, grass fed beef, 100% pure wild rice, air dried herbs and herb blends. I talked about the hydroelectric plant and solar panel arrays that allow us to put carbon neutral in the rear view mirror.

The Hydroelectric Plant on McFadden Farm

I talked about the McFadden Farm Stand & Tasting Room in Hopland and all the good things we sell there. We tasted four wines, our 2010 Chardonnay – stainless steel held with no malolactic, showing off what great grapes grown right can become; our 2009 Old Vine Zinfandel – a wine Steve was amazed by; our 2007 Coro Mendocino – and then I explained the entire Coro Mendocino program; and our 2010 Riesling – probably our most famous grape having been tasted by Boone, Tanzer, Parker and Galloni over the years in wines made by top producers.

McFadden Coro Mendocino, Steve liked the solid “BF” rating

I mentioned that the 2009 Old Vine Zinfandel had been pulled from sales and that I was going to use the last of it to make our April Wine Club orders more special and, if any was left,  pull it out for our Wine Club Dinner at McFadden Farm on Saturday, July 14, 2012 from 5:00PM to 11:00PM. I did say there was still an opportunity to join a McFadden Wine Club to get one bottle in your first order.

We also tasted a steak and wild rice salad, made with organic ingredients and herbs from McFadden Farm. I know I’m the first visitor to Steve’s show with both wine and food from their farm, and a tale of a war hero turned organic farmer with his own hydroelectric plant on the Russian River producing half the energy for the residents and businesses of the valley he lives and grows food in. The stories I tell are amazing because there are so many amazing stories to tell about where I live and work.

I talked about how we cook our organic grass fed beef in organic olive oil and organic herbs right out the back door of our McFadden Farm Stand & Tasting Room every Hopland Passport, and serve it up with a wild rice salad, to go with our incredibly food friendly wines. I talked about how all 16 Hopland area tasting rooms do amazing things during Hopland Passport and what a vastly better value Hopland Passport at $55 is ($45 if buying early) than $120 Passport tickets for other areas out there.

 Hopland Passport guests eating organic McFadden grass fed beef, wild rice and artichoke heart salad, and green salad

Steve asked me to stay over and join his guests in the 5:00PM hour, William Allen of Two Shepherds and the Rhone Rangers, and Lise Ciolino of Montemaggiore. Both had spectacularly delicious wines to taste. Steve and I largely passed on the available dump bucket between wines.

Lise Ciolino of Montemaggiore

William had $150 tickets to a Rhone Rangers tasting to give away and I had some $45 tickets to Hopland Passport to give away. With apologies to William and everyone at Rhone Rangers, I am thrilled to report that the board melted with the volume of calls from people who wanted to go to Hopland Passport. Perhaps owing to the lack of dump bucket, I was possibly less than elegant, or tactful, in my exuburent elation as I thrust my arms up in a touchdown or victory gesture when Mike typed “Hopland… Hopland… Hopland, OMG ALL HOPLAND!” for Steve to see on a video monitor. After we gave away all the Hopland Passport tickets, I used my powers for good and described how great Rhone wines generally and this tasting specifically were, and we got a caller to take the remaining tickets. I wasn’t kidding, Randall Grahm is a hero to me, I would love to make an all Mendocino County barrel of Grenache-Syrah-Mourvedre, and a grand tasting of Rhone wines would seriously rock. When I have a day off, I return to Hopland’s Saracina often because of winemaker Alex MacGregor’s deftness with Rhone varietals.

William Allen, Rhone Ranger extraordinaire

William is a better wine writer than I am, he writes more often and likely reads his own posts with an eye to editing. I write infrequently and post it as I write it, warts and all. I am a better entertainer, with past theater experience, years of radio shows, and a daily opportunity to talk about wines face to face and in person to folks who visit McFadden. I do on air pretty well, I’m not shy, nor hampered by humility. I believe that when painting with words, the big sweeping broad brush is the best brush. I have years of talking about wine at tradeshows across the country. I can be pretty compelling.

In the aftermath of my radio visit, several folks drove from Santa Rosa and points further south up to Hopland just to join a McFadden Wine Club so they could get one bottle of the 2009 Old Vine Zinfandel they heard described.

Let me repeat that: we had people, several sets of people, drive at least 45 minutes and up to two hours to join a wine club – agreeing to take at least a dozen bottles of wine in the next year – so that they could buy a single bottle of wine they only heard described on air.

Wow, just wow, that is seriously powerful radio! I can not begin to imagine how much wine is sold after a Wine Wednesday radio visit by a local winery like Mayo Family Winery, between the increased visits to a winery tasting room local to Steve’s listeners and end shelf placement at Bottle Barn. If our sales took a boost, the fortune for Sonoma County wine industry guests of The Drive with Steve Jaxon must be dramatic.

In spite of the fact that my visit was sandwiched between visits with Lily Tomlin and Andy Dick (possibly bigger stars both) that week, Steve and Mike replayed my first hour on a “best of” show the following week, and again we had people come up to Hopland to visit the McFadden Farm Stand & Tasting Room because of my visit with Steve Jaxon on his KSRO The Drive show.

I am returning to The Drive with Steve Jaxon later this month or very early in May, in advance of the May 5 & 6, 2012 spring Hopland Passport wine weekend. I will be bearing incredible wines from participating wineries and some more Hopland Passport tickets to give away to listeners.

Late June, or early July, I will return again to talk about the McFadden Wine Club Dinner at the Farm set for Bastille Day, Saturday, July 14, 2012, and the Mendocino Winegrape and Wine Commission has asked me to talk about the Mendocino County Wine Competition farm to table awards dinner on July 28th, 2012.

I know that with an emphasis on Sonoma County wines, I am lucky that Steve and I are long time friends, and am thrilled our friendship allows a little light to shine on the wine industry one county north of Sonoma. I will always come with homework done, sharing news helpful to the show’s sponsors, and am proud to be the unofficial voice of Mendocino County wine on Steve’s show. To listen to The Drive with Steve Jaxon online any day, not just Wine Wednesdays, from 3:00PM to 6:00PM, go to the KSRO website, and click the area on the right that says. “Listen Live.”

The coolest part of the entire experience was not selling more wine for McFadden, although my boss probably liked that part plenty. The coolest part of my visit was hooking up with Steve again. Frankly, we had as much – or more – fun in the breaks off air sharing memories of events over 20 years past as we did on air. When we parted, Steve gave me another hug, and called me “brother.” Steve is coming to the McFadden Wine Club Dinner, and it will be a blast to share a meal, wines, a night of fun off air with my brother Steve Jaxon.

In May 2010, I recapped the Spring Hopland Passport in a piece here. I recognize I lack humility, but I really thought I wrote the best piece on the event – period.

As Secretary on the Board of Directors for Destination Hopland, the non profit responsible for putting on Hopland Passport and increasing tourism to Hopland, I reached out to fellow online wine writers last fall, inviting them to attend the 20th annual Fall Hopland Passport.

Funny how I went from writing about the event one year to helping put it on the next.

Surprising me, I have to hand my “best piece covering Hopland Passport” crown to someone else.

Where I visited all the wineries, tasted over 100 wines, wrote mini notes, and shared some pictures, all in one big post, our new recap champ visited all of our wineries, and shared some words, but her photography is better than my writing will ever be, and she gave each winery their full due, offering up a 16 part event recap.

Diane Davis, better known as Di to the industry folks in the area, posts her words and pictures at Winestyle Living; Sharing the Tales, History & Images of Wine Country. There were several pieces written after last Fall’s event, but Di’s posts stood out for me. I recognized in her work the passion I feel for the area I write about. This wasn’t a job, a gig, for Di, but an opportunity to put the wineries she loves in the best light. I can feel Di’s heart in her work.

Softening the blow of not having written the best Hopland Passport recap piece are the overly nice things Di wrote about me when covering McFadden Vineyard, “When you walk into the tasting room you are greeted by John Cesano, a combination of an exceptional wine talent and a seasoned entertainer. You will learn more about wine in the time you spend there than you will learn about wine in hours of internet searching. If John doesn’t satisfy your curiosity with his bits of wisdom, just ask, he can fill in the blanks.”

Di’s real artistry is in the terrific photos, capturing of the families of McFadden. There are pictures of Guinness McFadden, his lovely girlfriend Judith, his brother Tommy, and his daughter Fontaine. There are pictures of Ann, who works nearly every Second Saturday, and her husband Mark. In addition to pictures of me, there is a wonderful picture of my red haired son Charlie, who worked with Mark outside cooking while Ann worked inside with me pouring and selling wine. Lots of wine.

I know that every winery of Hopland had to smile as they read Di’s words and viewed the journal of photographic art she posted for each.

Here are the links to her pieces, written from November 2011 through January 2012, all in one place.

If I can’t write the best Hopland Passport piece, I can re-host it.

McNab Ridge Winery

McFadden Vineyard

Graziano Family Winery

Weibel Family Winery

McDowell Winery

Cesar Toxqui Cellars

Brutocao Cellars

Parducci Wine Cellars

Milano Family Winery

Rack & Riddle Custom Wine Services

Terra Sávia

Jeriko Estate

Jaxon Keys Winery & Distillery

Saracina Vineyards

Nelson Family Vineyard

Campovida

Di is putting on reverbcon, a social media conference in the hidden wine country of Hopland, April 10-12, 2012. By the time Di is finished, Hopland may not be so hidden anymore.

The town of Hopland in California’s Mendocino county is on Highway 101, 101 miles north of San Francisco’s Golden Gate Bridge.

The town is rural, with a small town charm comprised in part by a measure of genuineness that city people who work and live in cubicles flee to find.

Hopland, named long ago for the hops grown and kilned to make the area’s beers, is now a town better associated with wines.

16 winery tasting rooms are located in or near the center of Hopland, and wineries from 15 miles north in larger Ukiah, Mendocino county’s county seat, are trying to join Hopland’s tourism group and be considered Hopland wineries and take part in Hopland wine events.

Wine is made from grapes and grapes are grown by farmers. It is the growing of grapes, the farming in the area, that best gives Hopland the down home character visitors perceive. Unlike the amusement park environment of boutiques and high end restaurants found in the counties to the south, Hopland has a few basic eateries, filled with real working men and women.

Hopland’s grapes are grown in an area also known as the Sanel Valley. There is no monolithically thought of grape grown in Hopland’s Sanel Valley, because the area is as diverse as the roughly individualistic farmers who make their living off the land.

With vineyards on the rocky slopes of Duncan Peak to vineyards on the bank of the upper Russian River, head pruned and trellised, irrigated and dry farmed, organically grown or raised biodynamically, planted to field blends or single varietal, the myriad grapes that are grown and the multitude of styles of wine produced from each of these different varietals makes for the greatest concentrated diverse wine tasting experience in the United States.

Of note is the greenness of the offerings in and around Hopland. In an industry where many supermarket brands of wine are made from plastic fertilizers, toxic pesticides, and poisonous insecticides, mass produced in environmentally hazardous monocultures, where only 2 percent of wineries produce wines made from certified organically grown or certified biodynamically raised grapes, roughly 25% of all the wines poured in Hopland’s tasting rooms are genuinely green.

As Pam Strayer wrote on Organic Wine Uncorked, “Wines made with pesticides contribute more than 450,000+ pounds of Roundup to California each year. That just can’t be a good thing for an ecosystem.”

I’m biased, working for McFadden Vineyard, but here’s the way all wineries should strive to be: McFadden Farm up in nearby Potter Valley not only grows 750 tons of grapes organically every year but is a family farm, growing and air drying organic herbs, raising organic grass fed beef, selling 100% pure wild rice, and more green, healthy, farm treats. With both solar panels and a hydroelectric plant on property, McFadden Farm has to look behind them to find the wineries that brag about being carbon neutral.

Okay, stepping off my soapbox, I have to say that McFadden Farm produces fewer than 5,000 cases of wine and the efforts of a million case winery to be carbon neutral are substantially more involved than for what is more a Farm than a winery.

Parducci Wine Cellars, a Ukiah winery with a satellite tasting room in Hopland at the Solar Living Institute, has a commitment to the environment, a passion that is palpable, and is a shining example that doing things green, the right way, can actually end up saving money as the focus on reuse, reduce, and recycle ends up costing less than wasteful use and unnecessary spending.

Parducci is a huge winery. Their wines are uniformly delicious. They are carbon neutral. Relying on natural compost has allowed better tasting wines from healthier vineyards as unnatural fertilizers have been eliminated, and at a substantial cost savings. Similarly, reclaiming and naturally filtering all run off water from operations has made for a healthy ecologically diverse biome in the midst of their home vineyards, while reducing consumption of water – again, generating a cost savings.

Fetzer Vineyards is the 800 pound gorilla of Hopland area wineries, and was recently bought by Concha y Toro, a Chilean wine company demonstrating terrific green business sense with Fetzer. Fetzer produces millions of cases of wine, and this year I saw more organic grapes headed to Fetzer from local family vineyards than ever before. Of course, I believe that certified organic grapes make great wine, but the energy savings in sourcing as much of your needed grapes locally for a giant winery like Fetzer, as trucks travel shorter distances and use less fuel, is enormous.

Occasionally, I taste wines at events with other wine writers, and I abhor the elite wine snobbery I too often hear when the wines of Fetzer are discussed. Because Fetzer’s wines are produced in enormous quantities and are widely available throughout the country in stores and restaurants, there is a bias against Fetzer; the assertion being that good wine, wine worthy of tasting, can only come from small hand crafted wines with limited distribution costing an arm and a leg.

Let me call bullshit on that. I will agree that spending five times what you would spend on a bottle of Fetzer’s wines will allow you to select a spectacular bottle of wine – if you know what you are doing. You can easily spend an enormous amount on a not very good bottle of wine if you don’t know what you are doing, but you can’t buy a bad bottle of Fetzer wine and buying affordable wine rocks.

I was sent a six bottle assortment of Fetzer wines last year, and was impressed with the quality of the wines. The Riesling, which I have heard described as cloyingly sweet by people who admitted not having tasted one from Fetzer in over a decade, had the petrol notes I associate with quality collectable Rieslings costing much more and terrific balance between sweet notes and acid. All of the wines were good, well structured, all were drinkable, and all had fantastic QPR, or Quality/Price Ratio – they are great value wines.

The only knock I have with Fetzer, and something I imagine Concha y Toro will address in time, is that they don’t have a Hopland tasting room.

I would love to see a tasting room, right on highway 101 in downtown Hopland, where Fetzer could pour their wines. The wines of their all-organic sister winery Bonterra could be poured in the same location. Allowing people to taste wines regularly lets folks know how good the wines really are.

Another Hopland vineyard and winery without a Hopland tasting room is Topel Winery. Mark and Donnis Topel make some amazingly great wine, but chose to situate their tasting room in a location with greater traffic.

I shared a table with Mark at a wine event last year, and it worked out great, as I poured McFadden’s Sparkling Brut, amazing white wines, and delicious reds, and Mark poured his spectacular reds which are denser than McFadden’s style. The result was pretty nice as there was a compatible flow.

Mark and Donnis saw to it that I had the opportunity to taste their wines last year, dropping off a bottle here and there. I also tasted a half dozen Topel Winery wines during the event we worked together.

I once described the red wines of Topel Winery as being possibly the best from Hopland, but that is unfair to Topel’s wines. Mark and Donnis produce some of the best wines anywhere. Lush, dense, rich, multi noted, yet completely drinkable. Gorgeously balanced wines. I love the Cabernet Sauvignon, Meritage, and Estate Blend red wines from Topel Winery.

Every vineyard, every winery, every tasting room in Hopland has a story to tell. I hope to tell a few of those stories this year – better yet, capture the words of the farmers, winemakers, and tasting room managers and pass them on along with some notes on some of the great wines being poured in Hopland.

My displeasure with our winery’s website is nearly irrational. It probably is not mocking me by merely existing, but sometimes I feel as if it is.

I love clean design, with declarative text, and buttons that take you exactly where you want to go to do exactly what you came to the website to do. I love verbs; “buy our wine” is more powerful than “our wine,” and “join our wine club” is better than “wine club.”

I got the green light almost a month ago to take on changing our website as I willed, and I immediately arranged to spend time with the person who maintains our website to plan and execute those changes.

One feature I wanted to incorporate was a series of pictures with text overlaid, that would dissolve and be replaced by a different picture/word art panel. The pictures would feature our vineyards or tasting room with the words coming from complimentary quotes from wine writers about our wines.

Before the changes to our website could occur, the art panels and new text buttons needed to be created. I thought I had decent graphic skills, and created six decent panels, but they proved unusable because they were saved in an exotic file extension that the webmaster could not work with.

I was genuinely disappointed, not just because my work couldn’t be used, but because I found there was one more thing I could not do as well as I thought I could. Sadly, the list of things I don’t do as well as I would like continues to grow faster than the list of things I have mastery of.

Two days later, I realized I knew a graphic designer who might be able to help me with my art needs, Art Zadina. It is one thing to know in the abstract that Art has graphic art skills, but when I recently received these art panels, far better than I could have imagined let alone created, I was humbled by his skill. Art intuitively produced art panels better than what I asked for and gave me what I really needed.

Art will be creating text buttons for our website next, and then changes planned can occur. I am genuinely grateful for Art’s help, and wowed beyond expectation at his abilities. If you have a need for a highly skilled graphic designer, contacting Art at artzad@sbcglobal.net works well; he travels often for work and responds from the road when able.

Thanks Art.

__________

The 20th annual Fall Hopland Passport will be held Saturday, October 22, 2011 and Sunday, October 23, 2011, from 11:00am – 5:00 pm each day.

The theme for the event is “Aged to Perfection” and all 17 Hopland Passport wineries and tasting rooms will be putting their best foot forward with incredible wine specials and delicious food pairings, some wineries will feature tours or barrel tastings, while others host art installations or live music as well.

Tickets for both days are a steal at $45 each (Dry Creek Passport is well over $100), and the folks at Hopland Passport are giving away a pair of tickets free ($90 value) each week for the next six weeks to someone randomly selected from among the folks who “like” the Hopland Passport facebook page.

http://www.facebook.com/HoplandPassport

There’s the link, you know what to do. good luck!

 

Tierra – art, garden, wine

312 N School St

Ukiah, CA 95482

(707) 468-7936

 

__________

Also scheduled for Saturday, April 9, 2011, just about 15 minutes away from the Tierra event, half a dozen Hopland winery tasting rooms will be taking part in Second Saturday.

Each Second Saturday of the month, the participating Hopland winery tasting rooms have special one day one sales, prepare tasty treats to pair with their wine, and stay open an hour later.

As an example, McFadden Vineyard tasting room will be offering their stainless steel fermented, no malolactic 2009 Chardonnay, Potter Valley, made from organically grown grapes, at 35% off the regular case price which brings the per bottle price down to $10.40 each for your 12 bottles. The pairing snack will be a toothpick skewered medley of French bread, cheese, and apple – which will all show different notes in the day’s featured Chardonnay; and the tasting room will be open an extra hour, from 10:00 AM until 6:00 PM.

Other wines available for tasting include two Pinot Noirs, two Zinfandels, the Coro Mendocino, Pinot Gris, Sauvignon Blanc, Gewurtztraminer, and two Rieslings. All McFadden Vineyard wines can be purchased at the tasting room or arranged to be shipped to your home or to a friend or family member as a gift.

With five different wine clubs, you can choose the perfect one for yourself or as a gift, and we will ship at special low wine club member rates either four bottles three times a year, or six bottles four times a year, with or without the addition of some of the non-wine items grown organically at McFadden Farm in nearby Potter Valley. While our shipping rates are low, local wine club members often elect to pick up their orders and save that cost.

Non-wine items like McFadden Farm Organic Herbs, Herb Blends and Dried Herb Wreaths, McFadden Farm Organic Beef, McFadden Farm Garlic and Wild Rice, Marinades, Pottery, McFadden Logo Hats and Shirts, McFadden Logo Riedel Wine Glasses, Wine Themed Shirts, and Wine Accessories are also available for purchase at the tasting room, or can be arranged to be shipped as a gift to a friend or family member.

Other Hopland winery tasting rooms taking part in April 9, 2011 Second Saturday include Cesar Toxqui Cellars, Graziano, Jaxon Keys, McNab Ridge, Milano Winery and Weibel. Other winery tasting rooms may participate as well.

DISCLOSURE: I am the tasting room manager and wine club coordinator for McFadden Vineyard which is why I was able to share so much about their Second Saturday in Hopland activities.

Today is my first day off since I last posted here.

Two Sundays ago, I wrote about being hired to be the Tasting Room Manager and Wine Club Coordinator for McFadden Vineyards, and after short deliberation, weighing the ethical considerations and potential conflicts of interest in working for one winery while writing about wines from other wineries, announced that I would continue to write about wine.

I have been so busy learning, working, tasting, living my new job – I put in nearly 60 hours of work last week; and spent considerable additional hours thinking about, obsessing about, even dreaming about my new job – that I don’t have much to write about wine this week that isn’t directly related to McFadden Vineyard.

That said, I have gone from feeling cast into the deep end of a very large pool to having a comfortable confidence, and am genuinely enjoying my job.

I have two great staff (Gary and Eugene) who have valuable insight, and experienced neighbors to ask questions of, in the nuts and bolts operation of the tasting room; I have another potential staffer training this week, and have interviewed two more. I put together an introductory newsletter, complete with a recipe featuring a made in Heaven McFadden Vineyard wine and food pairing, and e-mailed it to all of our wine club members. Our wine is easy to enjoy, delicious and approachable, very drinkable, very friendly; everybody who tastes it likes it. I have begun planning for upcoming events.

Speaking of events, the Hopland tasting room scene is very cooperative, and each month on the second Saturday we all stay open a little longer, have special one day one sales, and make food treats available to pair with our wines. I invite my readers and friends to a wine adventure; visit the tasting rooms of Hopland this Saturday, April 9, 2011, stop in to the McFadden Vineyard tasting room, say “hi” to me, taste our wines, including our stainless steel fermented 2009 Chardonnay made from grapes organically grown on our Potter Valley farm which will be available on a one day sale at just $10.40 a bottle if you buy a case, have a snack, and enjoy the beauty of Mendocino County.

I promise that not all of my future entries will lead with, or even include McFadden Vineyards, but I write about what I know and experience, and this is what I experienced last week.

__________

The folks at V. Sattui Winery in Napa County sent some wines for me to taste and comment on, and I look forward to having my work schedule calm down soon so I can return to cooking dinners and tasting wines at home, then writing about my own food and wine adventures. I’ll get around to tasting these wines, and others previously sent by other kind wineries, plus undoubtedly some from around Hopland; my notes to follow. Thanks for being understanding about my life intruding, for the short future, on my wine tasting schedule.

__________

One of my favorite television programs, Top Gear, features three men talking about cars with videography so slick as to make someone like me who doesn’t know or care about cars much actually covet unapproachably exotic cars, the three men along with a tame racing driver blend sophomoric humor and genuine passion delivering something akin to car porn, and it is one of the BBC’s highest rated series. All of which has absolutely nothing to do with wine.

Except that one of the Top Gear presenters, James May, has teamed up with Oz Clarke, a highly respected and knowledgeable (unlike me) wine writer and together they have turned out two great seasons of wine and travel programs. The first season featured the two tasting the wines of France; but the second season features episodes covering some of California’s grape growing wine regions. For me, the enjoyability of these shows comes from seeing the familiar through different eyes, from two wholly different perspectives; it is at once both educational and enormously entertaining. Wonderfully, just as Top Gear does not require particular car knowledge, so too is Oz and James’s Big Wine Adventure fun to watch for anyone regardless of your wine knowledge or passion.

As always, thanks for reading, and cheers!

Wine writers usually write about wineries and winemakers, tasting rooms and wines, but far too often don’t give full credit to the vineyards, winegrape caretakers, and the land the grapes grow on that shape the wines we enjoy.

The San Francisco Chronicle Wine Competition is a pretty big deal in the world of wine competitions. This year, this largest wine competition of American wines saw over 5,000 wines entered into competition from 23 US states. Of course, most of the wines came from California, and many of the wines entered were made with grapes grown in Mendocino County grapes.

All of the wines awarded medals – Bronze, Silver, Gold, Double (unanimous) Gold, Best of Class (best of varietal, Chardonnay, Pinot Noir, etc.), and Sweepstakes (Best red, white, bubbly, dessert, etc. of Competition) – will be poured for the public at the SFCWC Public Tasting at the Festival Pavilion at the Fort Mason Center in San Francisco on Saturday, February 19, 2011 from 2:00pm – 5:00pm.

I have pulled the 170 wines being poured, made from Mendocino County grapes, by wineries in and out of Mendocino County, so that you can try a Terroir tasting. By planning ahead, preparing a tasting list of Mendocino County wines, there is the opportunity to taste unique varietal characteristics found in Mendocino County’s wines, what makes Chardonnay made from Manchester Ridge grapes so good or how Barbera, Sauvignon Blanc and Syrah each find a fullness of expression when grown in Mendocino County. The opportunity to explore and learn the profile of award winning Anderson Valley Pinot Noir or Mendocino Zinfandel by tasting several award winning examples in one place is rare, but well worth the effort – especially when the opportunity presents itself so richly.

I will visit wineries, mostly in Mendocino County, this year and write about the wines they make. I will have less opportunity to write about vineyards, although the sustainable, organic, and biodynamic green-ness of Mendocino County grape growing allows for compelling stories. The individual appellation promotional efforts for the Anderson Valley, Hopland, Redwood Valley, Ukiah, and the overarching Mendocino Winegrape and Wine Commission will focus their efforts on promotion of the county’s wineries, but not vineyards – it is a tougher story to tell effectively.

The results of the San Francisco Chronicle Wine Competition, 170 award winning wines identified as being made from grapes harvested in Mendocino County – plus countless more wines improved by the addition of Mendocino County grapes in wines labelled as coming from North Coast or California – and having a tasting list of of those 170 medal winning Mendocino County wines, allows tasters to experience the land of the county, the area within the county, individual vineyards, as much or more than tasting the winemaker’s art or the winery style imprint.

Regularly, I would suggest folks throughout the San Francisco bay area come north up highway 101 to Mendocino County to visit our vineyards and wineries, taste our wines and olive oils,  join our wine clubs, stay overnight in our lodgings, dine in our restaurants, visit more wineries, a farmer’s market, garden, museum, or hot springs, maybe ride on the Skunk Train, drive through redwood forests, visit our wild coast, and at the end of your visit, return home with a trunk full of delicious Mendocino County bounty.

Saturday, February 19, instead, I would urge you to visit San Francisco’s Fort Mason, and take part in your own exploration of Mendocino County wines at the Public Tasting of SFVWC medal winners.

This list is a celebration of Mendocino County’s Winegrape growers, congratulations on having your excellence recognized and awarded:

39 North Wine Company 2007 Cabernet Sauvignon Mendocino County $30 SILVER

39 North Wine Company 2007 Petite Sirah Mendocino County $30 SILVER

Albertina Wine Cellars 2007 Cabernet Sauvignon Mendocino Zamarzly Family Vineyards $20 GOLD

Amorosa Bella NV Dry Sparkling Brut Mendocino County Amorosa Balla $30 BRONZE

Artevino 2009 Chardonnay Yorkville Highlands Mendocino County $30 GOLD

Artezin Wines 2009 Zinfandel Mendocino County $18 SILVER

Artezin Wines 2007 Petite Sirah Mendocino County $25 BRONZE

Balance by Heath Dolan 2007 Red Field Blend Mendocino $24 SILVER

Barra of Mendocino 2007 Pinot Noir Mendocino $20 SILVER

Barra of Mendocino 2006 Sangiovese Mendocino $18 BRONZE

Baxter 2007 Pinot Noir Anderson Valley Run Dog Vineyard $45 SILVER

Baxter 2007 Pinot Noir Anderson Valley Toulouse Vineyard $45 SILVER

Baxter 2007 Pinot Noir Mendocino Oppenlander Vineyard $60 DOUBLE GOLD

Baxter 2006 Carignane Mendocino Caballo Blanco $32 SILVER

Black Goose Wines 2006 Zinfandel Mendocino County Bartoloma Vineyards $26 BRONZE

Bliss Family Vineyards 2009 Chardonnay Mendocino Estate Bottled $10 SILVER

Bliss Family Vineyards 2009 Merlot Mendocino Estate Bottled $10 SILVER

Bliss Family Vineyards 2009 Cabernet Sauvignon Mendocino Estate Bottled $10 SILVER

Blooms Winery on Whidbey 2007 Cabernet Sauvignon Mendocino County Blooms Vineyard $30 SILVER

Bonterra Vineyards 2009 Chardonnay Mendocino County Bonterra $14 SILVER

Bonterra Vineyards NV White Table Blend Mendocino County Bonterra $10 SILVER

Bonterra Vineyards 2009 Rosé Mendocino Bonterra $14 DOUBLE GOLD

Bonterra Vineyards 2009 Pinot Noir Mendocino County Bonterra $20 GOLD

Bonterra Vineyards 2008 Zinfandel Mendocino County Bonterra $16 GOLD

Bonterra Vineyards 2008 Merlot Mendocino County Bonterra $16 SILVER

Bonterra Vineyards 2008 Cabernet Sauvignon Mendocino Bonterra $16 SILVER

Bonterra Vineyards NV Red Table Blend Mendocino County Bonterra $10 GOLD

Brutocao 2009 Sauvignon Blanc Mendocino Feliz Vineyard Estate Bottled $14 BRONZE

Brutocao 2009 Chardonnay Mendocino Bliss Vineyard Estate Bottled $16 SILVER

Brutocao 2008 Pinot Noir Anderson Valley Estate Bottled $28 BRONZE

Brutocao 2007 Quadriga Mendocino Hopland Ranch Estate Bottled $24 SILVER

Brutocao 2007 Merlot Mendocino Bliss Vineyard Estate Bottled $20 SILVER

Brutocao 2007 Cabernet Sauvignon Mendocino Hopland Ranch Estate Bottled $22 GOLD

Cahill Winery 2007 Cabernet Sauvignon Cole Ranch $20 BRONZE

Calstar Cellars 2009 Chardonnay Mendocino Ridge Manchester Ridge $35 BEST OF CLASS

Calstar Cellars 2007 Pinot Noir Anderson Valley Londer Estate $50 BRONZE

Cameron Hughes Wine 2007 Syrah Mendocino County Yorkville Highlands $12 GOLD

Carol Shelton Wines 2007 Zinfandel Mendocino County Cox Vineyard $24 BRONZE

Castle Rock Winery 2009 Sauvignon Blanc Mendocino County $10 SILVER

Claudia Springs Winery 2009 Viognier Redwood Valley Lolonis Vineyard $24 SILVER

Claudia Springs Winery 2009 Pinot Gris Anderson Valley Klindt Vineyard $18 BRONZE

Claudia Springs Winery 2007 Zinfandel Mendocino $24 SILVER

DeLoach Vineyard 2007 Pinot Noir Redwood Valley Masut $45 BRONZE

Edmeades 2008 Zinfandel Mendocino County $18 BRONZE

Esterlina 2009 Riesling Cole Ranch $20 SILVER

Esterlina 2009 White Dessert Cole Ranch $28 BRONZE

Foursight Wines 2009 Sauvignon Blanc Anderson Valley Charles Vineyard $20 SILVER

Foursight Wines 2009 Gewurtztraminer Anderson Valley $20 GOLD

Foursight Wines 2008 Pinot Noir Anderson Valley Charles Vineyard Zero New Oak $25 BRONZE

Foursight Wines 2008 Pinot Noir Anderson Valley All In Charles Vineyard $35 BRONZE

Frey Vineyards Ltd 2009 Chardonnay Redwood Valley Biodynamic $14 BRONZE

Frey Vineyards Ltd 2009 Sangiovese Mendocino Organic $13 BRONZE

Frey Vineyards Ltd 2009 Cabernet Sauvignon Mendocino Organic $15 SILVER

Girasole Vineyards 2009 Merlot Mendocino $13 SILVER

Girasole Vineyards 2009 Hybrid Red Mendocino $13 GOLD

Greenwood Ridge Vineyards 2008 White riesling Mendocino Ridge Estate Bottled $18 SILVER

Handley Cellars 2009 Gewurtztraminer Anderson Valley $18 SILVER

Handley Cellars 2009 Pinot Gris Anderson Valley $18 SILVER

Handley Cellars 2008 Pinot Noir Mendocino County $25 SILVER

Handley Cellars 2007 Pinot Noir Mendocino $25 BRONZE

Handley Cellars 2007 Pinot Noir Anderson Valley $30 GOLD

Harmonique 2006 Pinot Noir Anderson Valley The Noble One $50 SILVER

Harmonique 2006 Pinot Noir Anderson Valley Elegance $53 SILVER

Harmonique 2006 Pinot Noir Anderson Valley Delicace $55 SILVER

Harmonique 2006 Pinot Noir Anderson Valley Oppenlander $55 SILVER

Heron Wines 2009 Cabernet sauvignon Mendocino $14 BRONZE

Husch Vineyards 2009 Sauvignon Blanc Mendocino $14 BRONZE

Husch Vineyards 2009 Sauvignon Blanc Mendocino Renegade $18 SILVER

Husch Vineyards 2009 Chardonnay Anderson Valley Vine One $18 BRONZE

Husch Vineyards 2009 Chardonnay Mendocino $15 BRONZE

Husch Vineyards 2008 Chardonnay Mendocino Special Reserve $25 SILVER

Husch Vineyards 2009 Gewurtztraminer Anderson Valley $14 SILVER

Husch Vineyards 2009 Muscat Canelli Mendocino $15 SILVER

Husch Vineyards 2007 Pinot Noir Anderson Valley Knoll $38 SILVER

Husch Vineyards 2007 Pinot Noir Anderson Valley Reserve $35 GOLD

Husch Vineyards 2009 Zinfandel Mendocino Old Vines $25 GOLD

Husch Vineyards 2007 Cabernet Sauvignon Mendocino $21 SILVER

Husch Vineyards 2006 Cabernet Sauvignon Mendocino Reserve $35 SILVER

Husch Vineyards 2009 Late Harvest Gewurtztraminer Anderson Valley $20 SILVER

J. Keverson 2007 Sangiovese Mendocino $20 GOLD

Jacuzzi Family Vineyards 2009 Barbera Mendocino County $17 BEST OF CLASS

Jaxon Keys Winery 2009 Sauvignon Blanc Mendocino $15 GOLD

Jazz Cellars 2007 Petite Sirah Mendocino Eaglepoint Ranch Vineyard $40 SILVER

JK Estates 2008 Pinot Noir Mendocino $13 SILVER

Kendall-Jackson 2009 Sauvignon Blanc Mendocino Grand Reserve $20 SILVER

Kimmel Vineyards 2008 Chardonnay Potter Valley Kimmel Vineyards $32 SILVER

Kimmel Vineyards 2007 Merlot Mendocino Kimmel Vineyards $38 SILVER

La Follette Wines 2008 Chardonnay Mendocino Ridge Manchester Ridge $48 SILVER

Le Vin Vineyards 2006 Cabernet Sauvignon Mendocino County Le Vin Vineyards $36 BRONZE

Ledson Winery & Vineyards 2009 Pinot Noir Anderson Valley $60 SILVER

Martella Wine 2007 Petite Sirah Mendocino Heart Arrow Ranch $35 SILVER

Martella Wine 2007 Cabernet sauvignon Mendocino Heart Arrow Ranch $55 BRONZE

Maysie Cellars Rosé of Sangiovese Mendocino County $13 SILVER

McFadden Vineyard NV Brut Potter Valley McFadden Vineyard $25 SILVER

McFadden Vineyard 2009 Gewurtztraminer Potter Valley McFadden Vineyard $15 BRONZE

McFadden Vineyard 2008 Pinot Gris Valley McFadden Vineyard $15 BRONZE

McFadden Vineyard 2007 Zinfandel Potter Valley McFadden Vineyard $19 SILVER

McNab Ridge Winery 2009 Roussanne Mendocino Shadow Brook Farms $15 SILVER

McNab Ridge Winery 2007 Petite Sirah Mendocino $18 BRONZE

McNab Ridge Winery 2009 Pinotage Mendocino Napoli Estate $20 SILVER

Mendielle Vertu 2007 Merlot Mendocino Destination Valley Vineyard $27 SILVER

Meyer Family Cellars 2009 Chardonnay Anderson Valley $22 BRONZE

Meyer Family Cellars 2006 Syrah Yorkville Highlands $28 BRONZE

Milano Family Winery 2005 Cabernet Sauvignon Mendocino Queirolo Vineyard $29 BRONZE

Milano Family Winery 2006 Echo Bordeaux Blend Mendocino Rells Echo Vineyard $37 SILVER

Muscardini Cellars 2009 Barbera Redway Valley Pauli Ranch $38 SILVER

Naughty Boy 2009 Chardonnay Potter Valley Thornton Ranch $13 GOLD

Naughty Boy 2007 Pinot Noir Potter Valley NB Vineyard $24 SILVER

Navarro Vineyards 2009 Sauvignon Blanc Mendocino Cuvee 128 $18 BEST OF CLASS

Navarro Vineyards 2009 Chardonnay Mendocino  $13 BRONZE

Navarro Vineyards 2009 Chardonnay Anderson Valley Premiere Reserve $25 SILVER

Navarro Vineyards 2009 Gewurtztraminer Anderson Valley Estate Bottled  $19 SILVER

Navarro Vineyards 2009 Muscat Blanc Anderson Valley $19 SILVER

Navarro Vineyards 2009 Pinot Gris Anderson Valley $19 GOLD

Navarro Vineyards 2009 Pinot Noir Mendocino $19 SILVER

Navarro Vineyards 2009 Pinot Noir Anderson Valley Methode a l’Ancienne $29 SILVER

Navarro Vineyards 2009 Zinfandel Mendocino $19 GOLD

Navarro Vineyards 2009 Zinfandel Mendocino Old Vine $25 SILVER

Navarro Vineyards 2009 Syrah Mendocino $25 BEST OF CLASS

Navarro Vineyards 2006 Cabernet Sauvignon Mendocino $35 SILVER

Navarro Vineyards 2009 Navarrouge Mendocino $14 BRONZE

Navarro Vineyards 2009 Late Harvest Gewurtztraminer Anderson Valley $35 SILVER

Oak Cliff Cellars 2007 Pinot Noir Mendocino County $35 SILVER

Oak Cliff Cellars 2008 Zinfandel Mendocino County Curtis Ranch $28 BRONZE

Parducci Wine Cellars 2009 Sauvignon Blanc Mendocino County $11 GOLD

Parducci Wine Cellars 2009 Chardonnay Mendocino County $11 GOLD

Parducci Wine Cellars 2009 Sauvignon Blanc Mendocino County $11 GOLD

Parducci Wine Cellars 2009 Sustainable White Mendocino County $11 BRONZE

Parducci Wine Cellars 2007 Petite Sirah Mendocino County $11 BRONZE

Parducci Wine Cellars 2007 Petite Sirah (True Grit) Mendocino $30 SILVER

Parducci Wine Cellars 2007 Cabernet Sauvignon Mendocino County $11 BRONZE

Patianna 2009 Sauvignon Blanc Mendocino Estate Grown Organic Grapes $16 GOLD

Patianna 2009 Chardonnay Mendocino Estate Grown Organic Grapes $16 BRONZE

Patianna 2007 Pinot Noir Mendocino Made With Organic Grapes $20 BRONZE

Paul Dolan Vineyards 2009 Sauvignon Blanc Mendocino County $18 GOLD

Paul Dolan Vineyards 2009 Chardonnay Mendocino County $18 BRONZE

Paul Dolan Vineyards 2007 Pinot Noir Mendocino County $30 SILVER

Paul Dolan Vineyards 2007 Cabernet Sauvignon Mendocino County $25 SILVER

Phillips Hill 2009 Pinot Noir Anderson Valley Wiley $40 BRONZE

Philo Ridge Vineyards 2009 Gewurtztraminer Anderson Valley Ferrington Vineyards $18 BRONZE

Philo Ridge Vineyards 2009 Pinot Gris Anderson Valley Klindt Vineyards $18 BRONZE

Philo Ridge Vineyards 2007 Pinot Noir Anderson Valley $24 GOLD

Rock Wall Wine Co 2009 Viognier Mendocino $18 SILVER

Rock Wall Wine Co 2008 Petite Sirah Mendocino $22 BRONZE

Rosa D’Oro Vineyards 2009 Tocai Friulano Mendocino County $16 BRONZE

Route 128 Winery 2007 Syrah Torkville Highlands Opatz Family $24 SILVER

Scharffenberger Cellars NV Brut Mendocino $19 SILVER

Stephen & Walker 2009 Late Harvest Chardonnay Mendocino Ridge $65 BRONZE

Stonehedge Winery 2007 Malbec Mendocino Terroir select $15 SILVER

Terra Savia 2009 Chardonnay Mendocino $14 DOUBLE GOLD

Terra Savia 2009 Chardonnay Mendocino Sanel Valley Vineyard Reserve $18 SILVER

Terra Savia 2009 Meritage Mendocino Sanel Valley Vineyards $18 BRONZE

Trinitas Cellars 2007 Zinfandel Mendocino JMR & Comrado Old Vine $25 GOLD

Trinitas Cellars 2007 Rhone Cuvee Mendocino JMR & Comrado Old Vine $20 GOLD

Truett Hurst Winery 2009 Rhone Blend Mendocino Dark Horse $40 SILVER

VJB Vineyards & Cellars 2009 Tocai Friulano Mendocino County $22 GOLD

Volante Vineyards 2006 Petite Sirah Redwood Valley Thompson Vineyards $18 BRONZE

Williamson Wines 2009 Viognier Mendocino County Frolic $34 SILVER

Willowbrook Cellars 2008 Chardonnay Mendocino Ridge Manchester Ridge $34 DOUBLE GOLD

Windsor Vineyards 2007 Petite Sirah Mendocino County $10 SILVER

Windsor Vineyards 2008 Cabernet Sauvignon Mendocino County $18 SILVER

Yorkville Cellars 2009 Sauvignon Blanc Yorkville Highlands Randle Hill $17 SILVER

Yorkville Cellars 2009 Eleanor of Aquitaine Yorkville Highlands Randle Hill $25 SILVER

Yorkville Cellars 2009 Semillon Yorkville Highlands Randle Hill $20 SILVER

Yorkville Cellars 2008 Cabernet Sauvignon Yorkville Highlands Rennie Vineyard $28 SILVER

Yorkville Cellars 2008 Cabernet Franc Yorkville Highlands Rennie Vineyard $25 SILVER

Yorkville Cellars 2008 Petit Perdot Yorkville Highlands Rennie Vineyard $28 SILVER

Yorkville Cellars 2008 Hi-Roller Red Mendocino County $18 SILVER

Zina Hyde Cunningham 2009 Pinot Noir Anderson Valley Reserve $60 SILVER

Follow

Get every new post delivered to your Inbox.

Join 824 other followers