Inland Mendocino County Wineries, from Hopland to Ukiah and Calpella to Potter Valley, won 20 GOLD Medals, 7 DOUBLE GOLD MEDALS, 4 of the 5 BEST OF CLASS awards, and 1 SWEEPSTAKES Award on August 3, 2012 at Friday night’s 36th Annual Mendocino County Wine Competition Awards Dinner.
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BELLS ECHO VINEYARD
3580 Feliz Creek Road, HOPLAND, CA
GOLD – 2009 Syrah, Mendocino County $24
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BLISS FAMILY VINEYARDS
13500 S Hwy 101, HOPLAND, CA
GOLD – NV Schoolhouse Red Blend, Mendocino County $12
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BONTERRA VINEYARDS
2231 McNab Ridge Road, HOPLAND, CA
DOUBLE GOLD and SWEEPSTAKES RED – 2009 The McNab Red Blend, Mendocino County $36
DOUBLE GOLD and BEST OF CLASS CHARDONNAY – 2010 Chardonnay, Mendocino County $14
GOLD – 2010 Viognier, Mendocino County $14
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CHIARITO VINEYARD
2651 Mill Creek Rd, UKIAH, CA
DOUBLE GOLD – 2009 Nero D’Avola, Mendocino County $32
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GIRASOLE VINEYARDS
7051 N. State Street,  REDWOOD VALLEY, CA
GOLD – 2011 Pinot Blanc, Mendocino County $13
GOLD – 2010 Pinot Noir, Mendocino County $16
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GRAZIANO FAMILY OF WINES
13275 Hwy 101 Suite 3, HOPLAND, CA
DOUBLE GOLD – 2010 Graziano Chenin Blanc, Mendocino County $15
GOLD – 2009 Monte Volpe Sangiovese, Mendocino County $18
GOLD – 2009 Saint Gregory Pinotage, Mendocino County $18
GOLD – 2011 Saint Gregory Pinot Blanc, Mendocino County $15
GOLD – 2009 Saint Gregory Pinot Noir, Mendocino County $19
GOLD – 2010 Saint Gregory Pinot Meunier, Mendocino County $20
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JAXON KEYS WINERY
10400 Hwy 101, HOPLAND, CA
GOLD and BEST OF CLASS ZINFANDEL 2010 Mae’s Block Zinfandel, Mendocino County, Ravazzi Vineyard $24
GOLD- 2009 Petite Sirah Mendocino County, Allie Keys Vineyard $24
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McFADDEN VINEYARD
13275 Hwy 101 Suite 5, HOPLAND, CA
DOUBLE GOLD- NV Sparkling Brut, Potter Valley, McFadden Farm $25
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PARDUCCI WINE CELLARS

501 Parducci Road, UKIAH, CA
and the Solar Living Center, 13771 S Hwy 101, HOPLAND, CA
DOUBLE GOLD – 2009 Petite Sirah, Mendico County $11
GOLD and BEST OF CLASS CABERNET SAUVIGNON – 2009 Cabernet Sauvignon, Mendocino County $11
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PATIANNA ORGANIC VINEYARDS
Old River Road, HOPLAND, CA
GOLD- 2010 Sauvignon Blanc, Mendocino County $17
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PAUL DOLAN VINEYARDS
501 Parducci Road, UKIAH, CA
and the Solar Living Center, 13771 S Hwy 101, HOPLAND, CA
GOLD and BEST OF CLASS SAUVIGNON BLANC – 2011 Sauvignon Blanc, Potter Valley $18
GOLD – 2010 Cabernet Sauvignon, Mendocino County, $25
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SARACINA
11684 S Hwy 101, HOPLAND, CA
GOLD – 2011 Sauvignon Blanc, Mendocino County $22
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TESTA VINEYARDS
6400 North State Steet, CALPELLA, CA
DOUBLE GOLD – 2010 Carignane, Mendocino County $25
GOLD – 2011 Rose of Carignane, Mendocino County $18
GOLD – 2010 Charbono, Mendocino County $40
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WEIBEL FAMILY VINEYARDS
13275 S Hwy 101 Suite 1, HOPLAND, CA
GOLD – 2010 Orange Muscat, Mendocino County $15
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Mendocino County’s HIGHWAY 101 Wineries – EASY TO VISIT, EASY TO LOVE.

KSRO 1350AM’s The Drive with Steve Jaxon is the top listened to drive time radio show north of the San Francisco Bay and every Wednesday they give up the last hour of their three hour show, from 5:00 PM to 6:00 PM, to Wine Wednesday when different Sonoma County wine industry guests visit; wine is poured and tasted on air, and listeners get a chance to learn about new wines or be reminded about favorite producers.

Steve Jaxon Vicario

Steve Jaxon is a Sonoma County radio institution, and I first met him in 1987 when we both worked at Studio KAFE and KAFE FM96 in Santa Rosa. The KAFE was a restaurant, bar, radio station and nightclub; I was hired to work on the restaurant side of KAFE and Steve was the Program Director for the radio station. In April of 1988, Steve put me on the air, and increased my shifts until I was a regular and had a special weekend show, “Dead Air” dedicated to the Grateful Dead, that lead to an invite to work a national simulcast of a Dead New Year’s Eve show.

Steve played Percy Sledge’s “When A Man Loves A Woman” as the first song on KAFE when we opened. Over the years Steve moved stations, while I became a manager, putting together the restaurant’s wine list. I saw the restaurant close, and was invited to be there for the last radio program. Kindly, the last evening’s air jocks let me take the KAFE out as I was the only person there from the beginning and I played the station off with the same song that Steve had played to start it all.

I contacted Steve through his producer Mike DeWald, asking if I could join them for a Wine Wednesday, representing McFadden, and was given a date I could join them late in March.

Mike DeWald and Steve Jaxon taking over The Late Show with Davis Letterman

I was contacted the morning of the show, asked if I would mind being bumped to the 4:00PM hour. A little disappointed that the after work drive time listeners would not hear about McFadden, I didn’t want to be seen as difficult, and grateful for any time given our Mendocino County wine, I said that there would be no problem with the time change.

Wine Wednesdays on The Drive with Steve Jaxon are sponsored by Santa Rosa’s Bottle Barn, boasting the largest selection of Sonoma County wines anywhere, and until recently the Sonoma County Vintners also sponsored Steve’s show.

There had never been an all Mendocino County – vineyard to winery to tasting room – visitor on Steve’s show and I wanted to make a good impression.

McFadden sells most of the 750 tons of grapes grown on McFadden Farm in Mendocino County’s Potter Valley, only needing to keep a small portion for our smaller production wines. I got to Santa Rosa early so I could spend over an hour finding wines sold at Bottle Barn made from our grapes. I found and mentioned on air wines made by Chateau Montelena, Dashe, and Sterling among others.

Knowing I would also mention Hopland Passport, I also found and mentioned wines sold at Bottle Barn made by some of the 16 wineries that participate in Hopland Passport.

I showed up at KSRO early too, and after greeting Steve with a hug, got a couple of wines into a fridge to cool down a little.

Around 4:00PM, Steve introduced me and I shared the story of McFadden with his listeners. I talked about my boss, Guinness McFadden, decorated war hero and leader in Mendocino County’s organic farming community. I talked about McFadden Farm, organic from day one over 40 years ago, bio diverse, expanding from 40 to 500 acres, CCOF certified organic family farmers of wine grapes, grass fed beef, 100% pure wild rice, air dried herbs and herb blends. I talked about the hydroelectric plant and solar panel arrays that allow us to put carbon neutral in the rear view mirror.

The Hydroelectric Plant on McFadden Farm

I talked about the McFadden Farm Stand & Tasting Room in Hopland and all the good things we sell there. We tasted four wines, our 2010 Chardonnay – stainless steel held with no malolactic, showing off what great grapes grown right can become; our 2009 Old Vine Zinfandel – a wine Steve was amazed by; our 2007 Coro Mendocino – and then I explained the entire Coro Mendocino program; and our 2010 Riesling – probably our most famous grape having been tasted by Boone, Tanzer, Parker and Galloni over the years in wines made by top producers.

McFadden Coro Mendocino, Steve liked the solid “BF” rating

I mentioned that the 2009 Old Vine Zinfandel had been pulled from sales and that I was going to use the last of it to make our April Wine Club orders more special and, if any was left,  pull it out for our Wine Club Dinner at McFadden Farm on Saturday, July 14, 2012 from 5:00PM to 11:00PM. I did say there was still an opportunity to join a McFadden Wine Club to get one bottle in your first order.

We also tasted a steak and wild rice salad, made with organic ingredients and herbs from McFadden Farm. I know I’m the first visitor to Steve’s show with both wine and food from their farm, and a tale of a war hero turned organic farmer with his own hydroelectric plant on the Russian River producing half the energy for the residents and businesses of the valley he lives and grows food in. The stories I tell are amazing because there are so many amazing stories to tell about where I live and work.

I talked about how we cook our organic grass fed beef in organic olive oil and organic herbs right out the back door of our McFadden Farm Stand & Tasting Room every Hopland Passport, and serve it up with a wild rice salad, to go with our incredibly food friendly wines. I talked about how all 16 Hopland area tasting rooms do amazing things during Hopland Passport and what a vastly better value Hopland Passport at $55 is ($45 if buying early) than $120 Passport tickets for other areas out there.

 Hopland Passport guests eating organic McFadden grass fed beef, wild rice and artichoke heart salad, and green salad

Steve asked me to stay over and join his guests in the 5:00PM hour, William Allen of Two Shepherds and the Rhone Rangers, and Lise Ciolino of Montemaggiore. Both had spectacularly delicious wines to taste. Steve and I largely passed on the available dump bucket between wines.

Lise Ciolino of Montemaggiore

William had $150 tickets to a Rhone Rangers tasting to give away and I had some $45 tickets to Hopland Passport to give away. With apologies to William and everyone at Rhone Rangers, I am thrilled to report that the board melted with the volume of calls from people who wanted to go to Hopland Passport. Perhaps owing to the lack of dump bucket, I was possibly less than elegant, or tactful, in my exuburent elation as I thrust my arms up in a touchdown or victory gesture when Mike typed “Hopland… Hopland… Hopland, OMG ALL HOPLAND!” for Steve to see on a video monitor. After we gave away all the Hopland Passport tickets, I used my powers for good and described how great Rhone wines generally and this tasting specifically were, and we got a caller to take the remaining tickets. I wasn’t kidding, Randall Grahm is a hero to me, I would love to make an all Mendocino County barrel of Grenache-Syrah-Mourvedre, and a grand tasting of Rhone wines would seriously rock. When I have a day off, I return to Hopland’s Saracina often because of winemaker Alex MacGregor’s deftness with Rhone varietals.

William Allen, Rhone Ranger extraordinaire

William is a better wine writer than I am, he writes more often and likely reads his own posts with an eye to editing. I write infrequently and post it as I write it, warts and all. I am a better entertainer, with past theater experience, years of radio shows, and a daily opportunity to talk about wines face to face and in person to folks who visit McFadden. I do on air pretty well, I’m not shy, nor hampered by humility. I believe that when painting with words, the big sweeping broad brush is the best brush. I have years of talking about wine at tradeshows across the country. I can be pretty compelling.

In the aftermath of my radio visit, several folks drove from Santa Rosa and points further south up to Hopland just to join a McFadden Wine Club so they could get one bottle of the 2009 Old Vine Zinfandel they heard described.

Let me repeat that: we had people, several sets of people, drive at least 45 minutes and up to two hours to join a wine club – agreeing to take at least a dozen bottles of wine in the next year – so that they could buy a single bottle of wine they only heard described on air.

Wow, just wow, that is seriously powerful radio! I can not begin to imagine how much wine is sold after a Wine Wednesday radio visit by a local winery like Mayo Family Winery, between the increased visits to a winery tasting room local to Steve’s listeners and end shelf placement at Bottle Barn. If our sales took a boost, the fortune for Sonoma County wine industry guests of The Drive with Steve Jaxon must be dramatic.

In spite of the fact that my visit was sandwiched between visits with Lily Tomlin and Andy Dick (possibly bigger stars both) that week, Steve and Mike replayed my first hour on a “best of” show the following week, and again we had people come up to Hopland to visit the McFadden Farm Stand & Tasting Room because of my visit with Steve Jaxon on his KSRO The Drive show.

I am returning to The Drive with Steve Jaxon later this month or very early in May, in advance of the May 5 & 6, 2012 spring Hopland Passport wine weekend. I will be bearing incredible wines from participating wineries and some more Hopland Passport tickets to give away to listeners.

Late June, or early July, I will return again to talk about the McFadden Wine Club Dinner at the Farm set for Bastille Day, Saturday, July 14, 2012, and the Mendocino Winegrape and Wine Commission has asked me to talk about the Mendocino County Wine Competition farm to table awards dinner on July 28th, 2012.

I know that with an emphasis on Sonoma County wines, I am lucky that Steve and I are long time friends, and am thrilled our friendship allows a little light to shine on the wine industry one county north of Sonoma. I will always come with homework done, sharing news helpful to the show’s sponsors, and am proud to be the unofficial voice of Mendocino County wine on Steve’s show. To listen to The Drive with Steve Jaxon online any day, not just Wine Wednesdays, from 3:00PM to 6:00PM, go to the KSRO website, and click the area on the right that says. “Listen Live.”

The coolest part of the entire experience was not selling more wine for McFadden, although my boss probably liked that part plenty. The coolest part of my visit was hooking up with Steve again. Frankly, we had as much – or more – fun in the breaks off air sharing memories of events over 20 years past as we did on air. When we parted, Steve gave me another hug, and called me “brother.” Steve is coming to the McFadden Wine Club Dinner, and it will be a blast to share a meal, wines, a night of fun off air with my brother Steve Jaxon.

I come from an organic tasting room, I understand organics. Biodynamic is good, but for me, ventures into practices of questionable value. Animals and a variety of plants on vineyard property is great for me, it provides a richer experience for me as a visitor. I don’t know if baby goats headbutting each other makes a better wine, but it is entertaining. Where biodynamics loses me is the whole cow horn thing. Cow horns are crammed full of cow manure, then planted on a full moon on an equinox, dug up six lunar months later on another equinox, added to a container of liquid made up of virgin’s tears, allowed to steep like a witch’s brew over another period of lunar cycles, and spread by a Catholic priest’s aspergillum throughout the vineyard in a rite reminiscent of the ritual sprinkling of Holy water. Poo-in-the-horn tea is just one of several preparations that are created to fortify the vineyard, strengthen the ecosystem, and produce wines more naturally.

I would love to see a vineyard test block where half the rows are grown organically, and the other half are grown biodynamically. I would like someone to show me empirical evidence of the superiority of biodynamics over mere organics; until then, I will look upon biodynamics with some skepticism, as some sort of ritualistic magic ju-ju voodoo.

I posed the question of measurable efficacy supporting biodynamic growing practices to Ann Thrupp, Director of Sustainability at Fetzer, and she responded, “I am aware of only a few scientific studies that have been done to compare biodynamic and organic vineyards (see literature by Professor john Reganold, for example). It is difficult to prove scientifically that there are improvements in quality, based on such studies…However, in blind tastings, many biodynamic wines score high.”

Cesar Toxqui makes great wine for Cesar Toxqui Cellars and is working to improve the biodynamic wines of Jeriko, which I am confident he will be able to do. Cesar knows of my skepticism, but will be trying to educate me regarding biodynamics in the near(ish) future, touring me from vineyard to winemaking at Jeriko.

Nance Billman, during my recent visit to Saracina, while acknowledging the over the top ritualism in some of the preparations involved in biodynamic farming, described a near miraculous almost immediate increase in vine vitality when those preparations are administered.

I have tasted many biodynamic wines, and they are almost universally good. I don’t think they are good because they are biodynamic per se; instead I think that the attention to detail, the commitment that goes with biodynamic farming leads a winery to make good wine. I have no proof that a biodynamic wine is any better than an organic wine, but I am confident that biodynamics don’t make a wine worse.

Paul Dolan, Bonterra, Mendocino Farms, Jeriko, Saracina, there are plenty of folks making great wine with biodynamic grapes. Everyone of them is earnest in their belief, their dedication; you can feel the passion for biodynamic farming. I would like to know what they know, because all I hear are anecdotal tales of magic, and it may just be me, but I can’t take the leap and need more science based evidence before I am buying that biodynamic farming is anything but effectless ritual.

I’m not ready yet to drink the poo-in-the-horn tea biodynamic kool-aid.

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I was approached a few months ago to answer some questions about sustainability for my winery that could appear on a website, and the piece was published yesterday.

I forwarded the questions to my boss who kicked them back to me to answer. I forwarded my answers to him for review, and while observing some of the answers were “over the top,” he suggested only one edit to correct a mistake.

I did not know it at the time, but my boss, an organic farmer for over 40 years, abhors the word “sustainable.” Guinness runs a CCOF certified organic farm and vineyard. CCOF organic means something. Demeter Biodynamic means something. Sustainable isn’t measured, it isn’t certified, and lots of wineries use the term to cloak themselves in a green-ness that they haven’t earned, cheapening the efforts of real organic and biodynamic growers.

In my naiveté, not yet knowing that perhaps I too am supposed to hate the word, I completed the sustainability survey.

Naive, well, not entirely. I researched the folks who were asking for the survey answers, and found the monthly Lempert Report Newsletter where the piece would be published was sponsored by Monsanto imagine.

A Google search of “Monsanto imagine” led me to several pages suggesting that Monsanto imagine is a greenwashing public relations effort on the part of Monsanto, an effort to blur the line obscure the chasm between themselves and responsible Earth friendly organic family farmers.

The answers Guinness found “over the top” were not included in the piece linked above. The following passages were edited out of the piece appearing on the site paid for sponsored by Monsanto imagine:

“At McFadden Vineyard, it is unthinkable that people would choose wines and foods made with synthetic chemical fertilizers, poisonous pesticides and herbicides, from bio-engineered Frankenfood seed over delicious, healthy, natural, organic, sustainable wines and foods.”

“Right is right, doing things right, the right way, doesn’t need to be measured. The thought of dumping poison on our food or using genetically engineered crop seed is unthinkable. At the end of the day, are you proud of yourself? Does your wine and food make people happier? We notice something that can be improved, and we get around to making those improvements; that the greener, more sustainable, or organic choice sometimes is the less expensive choice, or sells better, is just a bonus.”

“Let’s have a cooking contest. We’ll make a fruit ice cream. I’ll use organically grown fruit from Mendocino County, and organic dairy products from Clover in Sonoma County. My competition has to use FrankenFruit, fruit from biogenetically engineered seed, grown with poisons, and cheap milk products loaded with Bovine growth Hormones. We’ll ask consumers which ice cream tastes better. I will win. Things that taste good always win out over things that don’t taste good. Growing organic, growing sustainably, is better for the environment, society, and the economy than the alternatives. Tastier too.”

Where sustainability pushes buttons for Guinness, Monsanto does it for me. I liked the piece I wrote, and the idea of Monsanto publishing a piece critical of their practices tickled me. While the piece didn’t get posted intact, you got to read the juicy parts here.

Genuine Green Revolution!

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I live in Ukiah and work in Hopland. Hopland is truly a small town. Businesses engage in cooperative efforts to help each other. The more we help each other, the more we end up helping ourselves.

I take pictures for Margaret at Weibel, and Margaret tries to save decorative plants at McFadden from being killed by my black thumb.

I want to see the Hopland Inn succeed. A successful Inn is a place late afternoon visitors to Hopland can stay after a more complete wine tasting, to possibly begin anew at another tasting room the following morning. I have knocked out a new marketing piece for Amie that better presents what the Inn offers, and am working on another smaller piece that can be created less expensively than my first.

Gary of Campovida, a local resort, escorts his guests to the Hopland Inn for afternoon cocktails at the Inn bar.

Margaret and I, Amie and Gary, none of us are rivals, competitors, but instead cooperative partners with a shared stake in the success of Hopland.

The people who live and work in Hopland, their love for the town, makes Hopland a place worth visiting. locals love playing bhost, and visitors are charmed by the small town friendliness set in the middle of amazing natural beauty.

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I sought a spot on the Board of Destination Hopland, and on the Hopland Passport working group. I welcome taking the social media marketing reins, and increasing our visibility. On top of my winery job, with uncompensated extra hours spent working at home, I am going to be spending more uncompensated hours doing what I do well for the benefit of others.

I am not a business owner, my extra work will not increase my ownership equity value. I am a wage, not a salary plus benefits, employee. I am taking on the extra work for two reasons; one is to benefit my employer, by helping to increase Hopland tourism, I benefit the person who signs my checks, and the other is because I saw an area where my skill set, my abilities, passion, and experience could improve what is being done for Hopland in a way no one else had done. I really look forward to the next year’s work.

The reward for my volunteer efforts has been increased requests for volunteer work. More business owners would like me to give up my time freely so as to work toward increasing their revenue. I can’t say that I blame them for asking, but today I found myself drawing a very clear line: I have more than enough on my plate. I will meet every commitment I’ve made with professionalism and pride, to the best of my ability; but I am not taking on any more unpaid gigs.

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Next Friday, August 5, 2011, at 7:00pm, the winners of 35th Annual Mendocino County Wine Competition will be announced at a farm to table dinner hosted at Jeriko Estate north of Hopland. The event is open to the public, come and taste Mendocino County’s best wines at the Grand tasting, paired with a locally harvested dinner. Tickets are just $75, or $65 for wine industry members, and the event will sell out, so hit the link above and buy your tickets now.

I’ll be there, representing McFadden Vineyard, hoping for some Gold. While we are cooperative, not competitive, I would gladly lug some bling from Jeriko to McFadden after the event. Just sayin’.


				
		
	
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