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John on Wine – Hooking up

 

Originally published in the Ukiah Daily Journal today, Thursday, July 31, 2014
By John Cesano

John Cesano of John On Wine

John Cesano of John On Wine

The new format for the Ukiah Daily Journal, color splashed throughout, looks great but comes with a cost; deadlines for columns are earlier, much earlier. I used to enjoy the incredible luxury of being able to attend a weekend wine event, write a recap draft for a column on Monday, brush it up and submit it on Tuesday, and see it run on Thursday, which was great. Now, I have to submit my column by noon on Friday, before the weekend’s events, for this Thursday wine column. I attended the Second annual Anderson Valley Barrel Tasting weekend last weekend, but with a deadline before the event, I’ll have to write about last weekend this week to send by tomorrow, so you can read about it all next week. The column used to feel fresh; now it feels like some columns are about things nearly two weeks old.

 

I received a big “thank you” from someone who sells wine for a piece I wrote recently. I couldn’t remember the piece, even when reminded what it was about. I write pieces, turn them in, and move on, but the longer time between turn in and reader reaction means I may seriously have forgotten what I wrote, so please be patient as I ask you to remind me.

 

I’m writing this not as complaint, but explanation. I receive invitations to wine events, and I like to recap them. My hope is that if I describe something well enough then a reader will want to attend an annual event the following year. I have seen posters advertising events with my own quoted words, and I am heartened; I would love more folks to benefit from a bump in event ticket sales because of something I have written – even something written in recap the year before. I’ll still do recaps of events I attend, but they will come out a little later than they used to. What my column can continue to do well, and in a timely manner, is promote events before they happen, offered up in a calendar of upcoming events or featured in a section of a column. I would like to do that better, and for that I am using this week’s column to ask for help. I’ve got to ask folks in the wine industry to help me out getting the great events in front of readers. I won’t be mentioning every anniversary, wine club pick up party, or sale, but if the wineries in Redwood Valley, Anderson Valley, Yorkville Highlands, greater Hopland, or throughout the county are having a major collaborative event, Passport, barrel tasting, or other big festival, please reach out to me at least one month in advance so I can get a good mention. A press invite is always appreciated as well, so I can attend and write up the event – hopefully, you’ll save the write up and use it the following year in your marketing efforts to bring more people to visit and taste your wines. WineSong, Mushroom Train, Mendo Crab & Wine or Mushroom & Wine Fest events … you too. Let me know well in advance, so I can let my column readers, both in the paper and online, know about your event so they can buy tickets and come to your events. I can’t come to every winery dinner, I have to pick and choose. With almost 100 wineries hosting wine club events, picnics or dinners, and every wine friendly restaurant putting on a version of a chef’s wine dinner, I can’t possibly afford either the time or money that attending all would entail. That said, if your event is amazing (I’m looking at you, Testa, with your blending party, with dinner, and McKenna Faith playing live, and fantastic blend judges; and you, Crush Ukiah – when are we going to do a McFadden dinner?), then reach out to me and I’ll try to promote your event. Coro Mendocino, I’ve written about you about 205 times and moderated a TV shoot with your winemakers; keep me in mind when you send your press releases and when you make your press invitations for future events.

 

Visit Ukiah, Visit Mendocino, Mendocino Winegrowers Inc.; I need your help to help broadcast the best wine news. You know how to reach me, please do, again with both news in advance of your events, and an invite to those you would like me to cover.

 

Owners and winemakers, send me an email and let’s taste through your wines one fine weekend day, we can do it in an hour, and then you can show me your vineyard, winery, tasting room, whatever you are proud of, with the result being a spotlight winery feature. Bob, Hoss, Rich, and Greg – you’ve each offered up a taste, let’s set up a date. Everyone else, just reach out. I’m a cheerleader for the industry. I haven’t written harshly of any wines in this column. That is easy when there are always so many great things to write about. Bottom line: if you are involved in wine events, please let me know about your events; JohnOnWine@gmail.com is the email to use. Want to send wine or something else through the mail? John Cesano, 13275 S Hwy 101 #5, PO Box 624, Hopland, CA 95449 works great.

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Tomorrow, is the Mendocino County Fair Wine Competition. The judges will gather and taste through the morning and afternoon, deciding on Bronze, silver, and Gold medals for wines. The rare wine to take unanimous Gold votes from the judges will get Double Gold medals. Top medal winners will be tasted again for Best of Class, Best Red, Best White, Best Sparkling, and Best Dessert honors. The best part of it all is the award ceremony and dinner that will follow the judging at the Mendocino College Student Plaza from 6-9 p.m. I love it and attend every year. Enjoy a delicious three course dinner prepared by the Mendocino College Culinary Arts program led by Chef Nicholas Petti of Mendo Bistro, while sampling award winning wines from the competition.

 

Tickets are just $55 and available at www.mendowine.com; get your tickets before they stop sales.

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John Cesano writes the popular wine blog John On Wine at www.johnonwine.com

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Editor’s note:

 

We really appreciate all of our unpaid columnists and the work they put in so that we may meet out deadlines. Our roster of local writers have done a great job submitted timely, relevant and informative articles for our readers to enjoy, and they deserve a big tip-of-the-hat for their efforts.

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EDITED TO ADD: I love my editor, Kelly Hancock, and I must have seemed grudgey, or just outright bitchy, for her to have come in to add her note. I am touched by her sweetness, and apologize for any bitchiness on my part.

My intent was to say, “Hey, I’ve got this deadline, and it lends itself to promotion of future events, so you wine area tourism groups, or county tourism groups, or wine groups, or restaurants, or wineries – send me a heads up if you have something truly noteworthy for me to mention, and extending an invite might get the event written up some time after.”  Of course, that isn’t enough words to fill a column, so I may have chosen an intemperate word or set a tone not really intended, with the extra words I did use.

 

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John On Wine ­ – Alphabet soup (VMC, MWI, AVWA, ATORV, DH, YHGVA)

Originally published on November 7, 2013 in the Ukiah Daily Journal by John Cesano


Last week was remarkable for inland Mendocino County’s wine scene. In a perfect example of “when it rains, it pours,” after I had complained that the wineries of inland Mendocino county receive scant attention when compared to the folks over in the Anderson Valley, all of a sudden we started getting noticed.

First, of course, was the San Francisco Chronicle’s tasting room reviewer for the Sunday travel section giving a three star review to the lovely Campovida and then a three and a half star review to the small but mighty McFadden Farm Stand & Tasting Room, both located in Hopland.

The impact, the number of first time visitors who came because of the write up, was astonishing.

Next, Visit Mendocino County (VMC) brought professional photographers for all of last week, and in addition to capturing photographs in Anderson Valley and on the coast, the Vintage Marketplace building, which houses four winery tasting rooms, in Hopland was one of the locations chosen. Any promotional efforts by VMC on behalf of the winery tasting rooms, restaurants, and places to stay here along the 101 corridor from Hopland up to Willits, will be greatly appreciated.

Huge thanks go out to Jen Filice from VMC, who shepherded photographers and models all over the county, and to Margaret Pedroni from Ray’s Station, who was instrumental in helping the Vintage Marketplace location be chosen as the new hot spot for tourism promotion.

Speaking of Margaret Pedroni, Margaret also handles marketing for Coro Mendocino and has been busy working with Dave Richards, the manager of Crush restaurant in Ukiah, to see the 2010 vintage Coro Mendocino wines be the featured wines for the next Crush Chef’s Wine Dinner, on Wednesday, Dec. 11.

All 10 producers will be featured, Brutocao, Claudia Springs, Fetzer, Golden, Mendocino Vineyards, McFadden, McNab Ridge, Parducci, Philo Ridge, and Ray’s Station, but with eight of the 10 wines being made at inland wineries, hopefully this dinner will bring a little more attention to the area.

You may have noticed a sign or two, or read an ad, or heard about events while listening to local radio; we are smack dab in the middle of the Mendocino Mushroom, Wine & Beer Fest. It started last weekend, and runs through this weekend.

Many wineries throughout the county take advantage of the opportunity this festival, organized and promoted by VMC, provides. For two weekends, mushroom appetizers are available to taste with wines at dozens of winery tasting rooms. I, as an example, spent four hours preparing enough mushroom risotto to feed an army, and maybe a navy and some marines too, for my tasting room.

Restaurants team with wineries to feature mushroom and wine pairing meals, like Tuesday’s delicious dinner two nights ago at Uncorked in downtown Ukiah that featured the wines of winemaker Deanna Starr of Milano and Uncorked’s magical mushroom menu.

The big event is the mushroom train, where guests travel on the Skunk Train from both Willits and Fort Bragg to Camp Mendocino in a benefit for the Mendocino County Museum to taste culinary delights paired with the best local wine and beer.

A group of celebrity judges, members of the travel, food, or wine media, take part in the mushroom train event, taste the creations, and announce their favorites.

Last Friday, the members of the press and folks from throughout Mendocino County, kicked off their weekend at a reception put on by VMC and hosted by the four winery tasting rooms of Vintage Marketplace in Hopland; Ray’s Station, Graziano Family of Wines, McFadden Farm Stand & Tasting Room, and Naughty Boy Vineyards.

Again, it was a treat to play host to visiting press, and also to our counterparts from around the county. Anderson Valley Winegrowers Association (AVWA) Executive Director Janis MacDonald was among the visitors and, always gracious, was very complimentary about one of our wines, sharing a story about how well it went over with a group recently. Poorly kept secret: I don’t only taste and drink wines from inland Mendo, and although I may not write them up, I love scores of wines made in the Anderson Valley.

Thanks to VMC’s Scott Schneider, Alison de Grassi, and Jen Filice for all you did to make the reception happen, and for making sure it was such a delightful success.

Lastly, but absolutely not leastly, the Mendocino Winegrowers, Inc. (MWI) brought all of Mendocino County’s grape growers, winemakers, tasting room managers, everyone in our industry, together for a wonderful night of fellowship and celebration at a Harvest Party BBQ Dinner at Seebass Family Vineyards on Old River Road about a mile and a half north of the Buddhist Temple in Talmage. All hands were on deck for this one.

Thanks to Zak Robinson and Aubrey Rawlins of MWI, and all the folks from A Taste of Redwood Valley (ATORV), Destination Hopland (DH), Yorkville Highlands Growers & Vintners Association (YHGVA), and Anderson Valley Winegrowers Association for bringing so many of your folks to this special night. Hosts Scott and Michelle Willoughby could not have wished for a more perfect evening for Seebass, for inland Mendocino County, and for the county’s wine community as a whole.

Glenn McGourty, University of California Cooperative Extension farm advisor to Mendocino and Lake County, was presented with a richly deserved award for his many years of service to the entire county’s grape growing success; MWI announced the receipt of a grant from the USDA’s Risk Management Agency; the Mendocino Winegrowers Foundation, the non-profit organization raising resources for the Winegrowers’ Scholarship Fund, presented past recipients and fundraised for future recipients. All in all, a great night for Mendocino County’s wine industry, in the midst of a period of great promotional promise for the wineries of the inland county.

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