I have a friend named Rob who isn’t really a wine guy. Rob isn’t alone, many people aren’t into wine.
The wine industry has allowed a perception that wine is more special than beer to permeate society. Working guys drink beer. Fancy pant elites drink wine.
I don’t know of any other industry that would purposely allow barriers to purchase to exist like this.
With wine, we’re not talking about unattainably expensive status symbol luxury items like Rolex watches, but there are many people who would more willingly buy a Rolex watch than a bottle of wine. With the Rolex, you know what you bought, an expensive, investment grade, time piece.
People just don’t know about wine, and not knowing are afraid to order it.
By allowing wine to be perceived as complex, a beverage for learned experts, the industry has fostered a fear in consumers. “I’m not James Bond, I don’t know a good vintage, or even a wine type; I’ll just have a beer, or a shot of tequila, or a Mojito, or a coke, or iced tea…anything but wine. I don’t want to look stupid in front of my friends or the waiter or the shop keeper.”
At the same time that Bacardi was marketing their rum through aggressive Mojito promotion, and selling more rum than ever, the wine industry was allowing fear to continue to be a wall most people won’t climb to try their product.
I could scream.
I read the blogs of many wine writers, pick up the wine magazines, keep up on marketing trends. 100 point wine ratings, 5 star ratings, indecipherable wine speak, Frasier Crane-esque reverence paid to a handful of producers of wines not available to the general public or too expensive to justify buying. Open a door or window and let’s get some air in here; most of what you’ll read about wine is from writers who have bought into the failed marketing of the industry – of absolutely no interest to anyone outside of the community of wine cognoscenti. Yawn.
Wine is so much better with most meals than beer, or iced tea, or coke, or just about any other beverage, but the industry is not getting that message across; it also hurts that restaurant wines cost triple what they would in a store and wine service is generally poor.
The next time you are in a nice restaurant, you will see many if not most people drinking beer or iced tea instead of wine. I can assure you that given a wine recommendation that would suit their meal better, and offered a glass of that wine at a reasonable price, most everyone would be drinking and enjoying both their wine and their meal more. I blame the wine industry for poor marketing.
Rather than be one of thousands of other wine writers bleating about the same unattainable cult wines, effectively bragging to my fellow wine writers about the wines I am drinking, I want to write about wine for the guy that would rather have wine with his meal but doesn’t want to feel like an ass.
Although wine knowledge is never ending, wine is simple. Let me say that again; Wine Is Simple.
Take the wine I drank my Christmas meal with, a 2008 Menage a Trois from Folie a Deux winery in Napa County’s St. Helena; while the wine goes for $12 a bottle, I just found the same wine on sale at Lucky’s supermarket for $8.99, so price needn’t be an obstacle to having good wine with food.
I appreciate that there are a wealth of wines in supermarkets that run from $8 – $20 per bottle, and some are good and some aren’t. I’ll try to taste a number of them and give you my recommendations.
Menage a Trois is a playful way of saying that the wine is a blend of three grape varietals, Cabernet Sauvignon, the king of reds, big, structured, dense, with black berry and currant notes, Merlot, Cab’s softer sister red, rounder, fleshier, with cherry notes, and Zinfandel, a brash, in your face red, with raspberry notes.
You have heard, “red wine with meat.” With three red wines in one bottle, this wine is a great wine for pairing with a host of meat dishes from hamburgers and hotdogs to pork shoulder and flank steak. Pasta in an Italian red sauce, Caesar salad; heck, I could drink this wine with just about anything and be happy.
Wine shouldn’t be about inviolable rules, but I will share a few “wouldn’t be a bad idea”s with you along the way.
The “wouldn’t be a bad idea” for today is not overfilling your wine glass just because you have the room to do so. My wine glasses are large, either 16 or 20 ounces, and I pour no more than 4 ounces in my glass. I get to swirl the wine, let it breathe, let the bowl of the wine glass collect wonderful scents, bury my nose in the glass, and inhale all the aroma and bouquet the wine has to give. A sniff and a sip, can change a bite of already good food into something almost transcendent. Doesn’t always, but, oh is it nice when it does!
I can get about six glasses of wine from a bottle at 4 ounces per glass. That means my $8.99 sale bottle of 2008 Menage a Trois is costing me about a buck and a half per glass.
The wine industry should be telling you that you can get a great wine to pair with food at home for about a buck and a half a glass.
That’s a lot more valuable information to most consumers than knowing about another garage winery whose entire release is sold out but just got a 10 page write up in a major wine publication after scoring a perfect 100 points in a possibly not blind tasting.
I’ll be visiting Fetzer and Bonterra in Mendocino County, doing some wine tasting close to home this week, hopefully I will be able to make some more recommendations. I also want to taste some of Topel Winery’s wines, they are also from nearby, but their tasting room is in Healdsburg, so tasting for me will have to wait a bit. I also should be seeing some wine accessory samples arrive this week that a distributer said they would send; I’ll try those out and let you know what I think. I’m also going to try cooking polenta a different way, and I’m going to make another batch of involtini this week. Lots of things to write about, I hope you’ll keep checking in.
If you do have the time, and are near Healdsburg, CA stop into the Topel Winery tasting room and taste some wines before year’s end. They have a 2007 Sauvignon Blanc, Grace at $130/case ($1.80/glass) , 2004 Hidden Vineyard Cabernet at $190/case ($2.64/glass), and 2005 Cuvee Donnis Syrah at $150/case ($2.08/glass). These prices are discounted 43 – 51% per case, promo codes are “Grace”, “Hidden”, and “Donnis”, and the sale only runs through the end of December.
Edited to add: A friend, and reader of my blog, Shannon let me know that the 2008 Menage a Trois was $6.99 at Costco. Seriously, at $1.16 a glass, this wine costs less per ounce than the bottled water I bought at the Fairplex in Pomona, CA at the beginning of this month. Buy it, pair it with meat. Thank me later.