This piece originally ran in the Ukiah Daily Journal newspaper on December 30, 2015.
If you have been a reader of my wine column over the years, even an occasional reader, you may have noticed that I am almost always glowingly positive about the subjects I write about. This is a choice I made, because there is so much that is wonderful about the Mendocino County wine scene that I can simply choose to not write about wines, wineries, or people who fail to inspire a positive piece.
Recently, I decided to take on a more controversial subject, another county’s wine group had created a county wide marketing sham, and I had lined up notable Mendocino County winegrowers to speak to the issue, as well as solicited comments from two other county wine groups, and I was excited at the prospect of a foray into actual wine journalism, as opposed to the promotional feature pieces I typically write.
With my recent hire to be the Executive Director of the Anderson Valley Winegrowers Association, I realized I might need to work cooperatively with my counterpart at the organization I was about to eviscerate, and I came to the conclusion that I could not write the piece I wanted to.
With a choice thrust upon me, instead of being my own, I gave the Ukiah Daily Journal notice that I would write through the end of this year, and one more column at the beginning of 2016. Next week, I’ll write a calendar of events that are ‘must attend’ events for wine lovers.
Bernadette Byrne, the Executive Director for Mendocino Winegrowers, Inc., has been asked to write a column in 2016, and she has agreed to submit a monthly column. While my focus has been about wine, Bernadette will place a greater emphasis on vineyards and grape growing.
The other reason for my departure as a regular weekly wine columnist is that my focus, in my new job, with be much more narrow: I will be working in the Anderson Valley, Mendocino County’s premier growing region; tasting Anderson Valley wines, the county’s best wines; and mounting Anderson Valley’s wine festivals, the county’s best festivals. My writing would reflect my experiences in the Anderson Valley, almost to the exclusion of Mendocino county’s other growing regions, and that would be unfair to those wine producers, and to you, my readers.
I will continue to write about wine, but not to a deadline, and will continue to archive those new pieces online at johnonwine.com. Of course, many of those pieces will be about the wines where I work, but not all of the pieces I write will be about the Anderson Valley.
I love Zinfandel, and I love the Zinfandel Advocates & Producers (ZAP) Zinfandel Experience. I will attend and I will write it up. I grew up in Sonoma County, and spent most of my time in the Dry Creek Valley; I will attend Passport to Dry Creek Valley, and I will write about it too. I’ve worked at McFadden Farm Stand & Tasting Room in Hopland, and this year I will get to attend, instead of work, my first Hopland Passport in over six years. The Ukiah Crush chef’s winemaker dinner series are some of my favorite wine and food pairing bacchanals, and I’ll continue to attend and write recaps.
With Bernadette writing one column per month, I will probably send some words and pictures to the Ukiah Daily Journal, and perhaps my focus on wine, and recaps of tasting events both in and out of the Anderson Valley, balanced by Bernadette’s vineyard focused writing, will find occasional placement here in the newspaper. Before I agreed to write a weekly column, the folks at the Journal found space for my occasional column length piece; perhaps they will again.
I have loved writing a weekly column, it has been great fun, and opened the door to many opportunities I might never have been able to experience otherwise. I have been forced to marvel frequently at your response to the pieces I write, as you have given me feedback throughout. My teeny tiny picture next to the week’s column title, in black and white, has made me recognizable. I’ll be honest, while the attention has been flattering, it kind of freaks me out. I write to write, I have to write, I love to write, and I love wine, so I combined two passions, and accidentally became a wine columnist. I didn’t write to become better known, I just wanted to share my love of wine, more broadly, and hope to inspire people in Mendocino County who read the newspaper to go winetasting, attend events, buy bottles and cases, and serve wine with meals, especially holiday meals with family and friends. Getting to know you, having you come up and introduce yourselves, that has been an unexpected bonus. Thank you, kind readers.
There are pieces I didn’t write, pieces that I wanted to, but somehow never got around to. I wish I had written tasting room features on both Graziano Family of Wines and Terra Savia in Hopland. Greg Graziano makes about three dozen wines, under four labels, and by the time I figured out how to write a piece about the man who couldn’t say no to just one more varietal wine, I was gone. Similarly, Terra Savia is more than wine, but olive oil, and art too, and I’m not good about self editing, so a piece about this triple threat venue would have filled two columns. I also never got around to visiting Leroy and Mary Louise Chase’s vineyard in Redwood Valley, although they graciously invited me. I really wanted to visit, and write a piece. Sorry to everyone I didn’t write about here in the newspaper column. If I kept writing for another five years, I promise, I would have written about each and every one of you.
With my last paragraphs in this penultimate column, I’ll ask you one more time to get out and take advantage of the amazing resource in your own backyards: nearby winery tasting rooms; many, many tasting rooms. Don’t wear perfume or cologne, don’t chew gum, don’t bring a cup of espresso in, come in ready to taste wine. Tasting rooms are not bars, and there are no taste buds in your throat, so let your host pour an ounce into your glass, then give it a swirl, a sniff, a sip, and then pour the rest in a dump bucket. A sip will tell you if the wine is yummy or yucky, or allow you to pull notes if that’s your thing, and by using the dump bucket you will be making sober choices about the wines to purchase, and avoid very expensive tickets on your drive home. When you get your wine home, don’t save it for a special occasion, but make an occasion special by opening, sharing, and enjoying the wines you chose at our local tasting rooms. Attend our wine events, attend winemaker dinners, take every opportunity that living in the Mendocino County wine country provides.
Feel free to visit johnonwine.com, subscribe to my blog feed, and leave your messages for me there…and look for the occasional possible future column length piece here too, in the future.
Thanks everyone, it’s been a blast.