The new format for the Ukiah Daily Journal, color splashed throughout, looks great but comes with a cost; deadlines for columns are earlier, much earlier. I used to enjoy the incredible luxury of being able to attend a weekend wine event, write a recap draft for a column on Monday, brush it up and submit it on Tuesday, and see it run on Thursday, which was great. Now, I have to submit my column by noon on Friday, before the weekend’s events, for this Thursday wine column. I attended the Second annual Anderson Valley Barrel Tasting weekend last weekend, but with a deadline before the event, I’ll have to write about last weekend this week to send by tomorrow, so you can read about it all next week. The column used to feel fresh; now it feels like some columns are about things nearly two weeks old.
I received a big “thank you” from someone who sells wine for a piece I wrote recently. I couldn’t remember the piece, even when reminded what it was about. I write pieces, turn them in, and move on, but the longer time between turn in and reader reaction means I may seriously have forgotten what I wrote, so please be patient as I ask you to remind me.
I’m writing this not as complaint, but explanation. I receive invitations to wine events, and I like to recap them. My hope is that if I describe something well enough then a reader will want to attend an annual event the following year. I have seen posters advertising events with my own quoted words, and I am heartened; I would love more folks to benefit from a bump in event ticket sales because of something I have written – even something written in recap the year before. I’ll still do recaps of events I attend, but they will come out a little later than they used to. What my column can continue to do well, and in a timely manner, is promote events before they happen, offered up in a calendar of upcoming events or featured in a section of a column. I would like to do that better, and for that I am using this week’s column to ask for help. I’ve got to ask folks in the wine industry to help me out getting the great events in front of readers. I won’t be mentioning every anniversary, wine club pick up party, or sale, but if the wineries in Redwood Valley, Anderson Valley, Yorkville Highlands, greater Hopland, or throughout the county are having a major collaborative event, Passport, barrel tasting, or other big festival, please reach out to me at least one month in advance so I can get a good mention. A press invite is always appreciated as well, so I can attend and write up the event – hopefully, you’ll save the write up and use it the following year in your marketing efforts to bring more people to visit and taste your wines. WineSong, Mushroom Train, Mendo Crab & Wine or Mushroom & Wine Fest events … you too. Let me know well in advance, so I can let my column readers, both in the paper and online, know about your event so they can buy tickets and come to your events. I can’t come to every winery dinner, I have to pick and choose. With almost 100 wineries hosting wine club events, picnics or dinners, and every wine friendly restaurant putting on a version of a chef’s wine dinner, I can’t possibly afford either the time or money that attending all would entail. That said, if your event is amazing (I’m looking at you, Testa, with your blending party, with dinner, and McKenna Faith playing live, and fantastic blend judges; and you, Crush Ukiah – when are we going to do a McFadden dinner?), then reach out to me and I’ll try to promote your event. Coro Mendocino, I’ve written about you about 205 times and moderated a TV shoot with your winemakers; keep me in mind when you send your press releases and when you make your press invitations for future events.
Visit Ukiah, Visit Mendocino, Mendocino Winegrowers Inc.; I need your help to help broadcast the best wine news. You know how to reach me, please do, again with both news in advance of your events, and an invite to those you would like me to cover.
Owners and winemakers, send me an email and let’s taste through your wines one fine weekend day, we can do it in an hour, and then you can show me your vineyard, winery, tasting room, whatever you are proud of, with the result being a spotlight winery feature. Bob, Hoss, Rich, and Greg – you’ve each offered up a taste, let’s set up a date. Everyone else, just reach out. I’m a cheerleader for the industry. I haven’t written harshly of any wines in this column. That is easy when there are always so many great things to write about. Bottom line: if you are involved in wine events, please let me know about your events; JohnOnWine@gmail.com is the email to use. Want to send wine or something else through the mail? John Cesano, 13275 S Hwy 101 #5, PO Box 624, Hopland, CA 95449 works great.
Tomorrow, is the Mendocino County Fair Wine Competition. The judges will gather and taste through the morning and afternoon, deciding on Bronze, silver, and Gold medals for wines. The rare wine to take unanimous Gold votes from the judges will get Double Gold medals. Top medal winners will be tasted again for Best of Class, Best Red, Best White, Best Sparkling, and Best Dessert honors. The best part of it all is the award ceremony and dinner that will follow the judging at the Mendocino College Student Plaza from 6-9 p.m. I love it and attend every year. Enjoy a delicious three course dinner prepared by the Mendocino College Culinary Arts program led by Chef Nicholas Petti of Mendo Bistro, while sampling award winning wines from the competition.
Tickets are just $55 and available at www.mendowine.com; get your tickets before they stop sales.
John Cesano writes the popular wine blog John On Wine at www.johnonwine.com
We really appreciate all of our unpaid columnists and the work they put in so that we may meet out deadlines. Our roster of local writers have done a great job submitted timely, relevant and informative articles for our readers to enjoy, and they deserve a big tip-of-the-hat for their efforts.
EDITED TO ADD: I love my editor, Kelly Hancock, and I must have seemed grudgey, or just outright bitchy, for her to have come in to add her note. I am touched by her sweetness, and apologize for any bitchiness on my part.
My intent was to say, “Hey, I’ve got this deadline, and it lends itself to promotion of future events, so you wine area tourism groups, or county tourism groups, or wine groups, or restaurants, or wineries – send me a heads up if you have something truly noteworthy for me to mention, and extending an invite might get the event written up some time after.” Of course, that isn’t enough words to fill a column, so I may have chosen an intemperate word or set a tone not really intended, with the extra words I did use.