A little too long for my newspaper wine column at over 4,400 words, I wrote an online recap of January’s Zinfandel Experience, produced by Zinfandel Advocates & Producers (ZAP), in San Francisco. Last year, I attended the inaugural ZAP’s Simply Summer Celebration and recapped the experience here in the paper.
Living in Mendocino County, I am fortunate as a Zin lover; Zinfandel is the county’s most planted grape and the county’s flagship cooperative wine program, Coro Mendocino, focuses on the many possible expressions of heritage Zinfandel blends.
On Saturday, Aug. 15, from 1 to 3:30 p.m., the second ZAP Simply Summer Celebration (of Zinfandel) will be hosted on Seghesio Family Vineyards’ Home Ranch in Alexander Valley at 24400 Rich Ranch Road, Cloverdale. Sixty-five wineries will pour their Zinfandel wines, including Seebass Family Vineyards and Edmeades from Mendocino County, plus Carol Shelton Wines and Artezin Wines, among others, who make Zinfandel using Mendocino County grapes.
Great wine needs great food to pair with, and Seghesio is one of my favorite Passport to Dry Creek Valley stops because they always bring it with their food offerings. For this Simply Summer Celebration, ZAP shares, “Seghesio’s custom mobile Jedmaster smoker, with the capacity for 320 pounds of pork butt, Blaze, is equipped to smoke for a huge crowd. Seghesio’s resident pit master, Executive Chef Peter Janiak loves to fire Blaze up any chance he gets and has become quite famous for his hand-made salumi, sausages and smoked meats.” On the menu: Pulled Pork Sandwich smoked for 14 hours and topped with a Zinfandel based BBQ sauce, Feta & Watermelon Salad, and even a Vegetarian Option for the pork averse among you. Healdsburg’s Moustache Baked Goods will provide dessert samples, “baked from scratch and by hand without preservatives and only in small batches.”
Tickets are $65 each, or $50 for ZAP members, and include a commemorative tasting glass, tastes of wines from 65 producers, BBQ food dishes made to pair perfectly with the wines you’ll be tasting, and dessert bites.
ZAP Heritage Club members get a bonus tasting in the hour before the main public tasting; “In collaboration with Seghesio Family Vineyards, ZAP has arranged for an exclusive Zinfandel tasting at the historic Seghesio Home Ranch Vineyard in northern Alexander Valley. Hosted by Seghesio, ZAP Heritage Club members will learn about the history and heritage of this continuously operating 120 year old vineyard. The tasting will focus on the Home Ranch Zinfandel, which still uses founder Edoardo Seghesio’s original 7-acre 1895 vines as the foundation of this wine. Seating is very limited and RSVP is required.”
Thanks to Glenda Cunningham and Rebecca Robinson of Zinfandel Advocates & Producers for inviting me to your summer event, again.
No one should have to take the blame but me when my writing goes off the tracks, but Ron Washam deserves a little credit for making it better. Ron writes satirically about wine, online wine writing, and wine marketing for his popular Hosemaster of Wine blog. Ron also writes some of the best written wine reviews and winery features under his Ephemera banner on the site as well.
Years ago, I had the opportunity to pour for Ron, and things were going great until I described one of our wines as, “authentic,” which earned a sad shake of the head from Ron. It does not matter whether a wine is estate grown, organically, made with minimal intervention, exhibits varietal correctness, and is an expression of both terroir and vintage, or if that wine is mass produced, conventionally farmed with a liberal application of Round Up, and is absolutely vile in all sensory aspects; they are both authentic.
I have tried not to use meaningless descriptors like authentic, natural, or sustainable since that day. Recently, I sent Ron a note, because I sensed he was tired or down, such being the lot of a writer sometimes. I wrote, “I have appreciated your writing for years, have read all your posts, and appreciate the pin you bring to the overinflated pretentiousness that pervades the marketing of wine.
Rather than allow the sense that wine is serious stuff, unknowable to the regular man, only to be appreciated by those who have devoted a lifetime to tasting, and alienating a huge segment of the potential market for wine, I wish that more people would demystify the fermented juice of grapes, point to it as a terrific component in a larger meal, make it approachable.
Heralding inexpensive wines, as opposed to cheap wines, and suggesting food pairings, driving new consumers to seek out these easily found wines in the market to try, trusting that once the door has been opened many of these new converts from milk, soda, or beer at the dinner table will seek out more expensive bottles, visit tasting rooms, or attend wine events, is what I wish more folks did.
Personally, I do not love [a common supermarket brand, name masked for this piece] wines, I think they are cheap, they just do not taste good to me. I am amazed, under Concha y Toro, just how good the wines at Fetzer are at about the same price point. Inexpensive vs. cheap.”
Ron replied, generously, “Your letter is very kind, and much appreciated. I agree with all of your sentiments, and I’ve spent a lot of energy on HoseMaster trying to express them. Wine is supposed to be enjoyable and life-enhancing, not snooty, not strictly defined (“natural” or “100 point”), not boring. Reading wine blogs makes wine seem dull and lifeless when it’s anything but. And not just wine blogs, most of the press as well make it seem stupid and mundane.”
For my readers, visit Ron’s site, go into the archives and read every piece in order; the comments are often as good as the piece being commented upon. For the local wine folks who read my column, craft a better message, connect with your customers better, make wine approachable and your customers will enjoy it more and share it with their friends and family more often.